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Library/Campaign/Coperni Air Swipe Bag Reveal
Grade B16 sourcesHIS-00778

Coperni Air Swipe Bag Reveal

Campaign · 2024 · Niche

33Editable slideCertificate

Coperni’s aerogel bag reveal drew a reported 4.5 million Instagram views.

Original · @coperni
Clip · @hypebeast on TikTok
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…
coperni on Instagram
@coperni unveils it’s Air Swipe Bag made from Nasa’s silica aerogel 🪐#TikTokFashion #Coperni #Bag #FashionWeek
@hypebeast on TikTok
Coperni The Air Swipe Bag 99% Borsa Aria
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Thred

Spread Score

How it works
Reach34ContagionNo data yetBreadth20Velocity69Longevity1333

Numbers

Instagram seed video; derivatives not enumerated
4.5M
As of Mar 8, 2024 · Instagram · Glossy
Seed to peak
same day
Mar 4 ’24 to Mar 4 ’24
Platforms
5
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in use
  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Coperni’s aerogel bag reached fashion and technology coverage. British Vogue saw Vaillant put a pen inside it on launch morning and reported the founders’ Instagram-DM approach to its maker. Later discussion questioned function and fragility.

Google searchesFeb ’24MarAprMayJulOctJan ’25AprJulPeakInstagramPressTikTokOpen webXiaohongshu
InstagramPressTikTokOpen webXiaohongshu

12 more events on this chart

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Timeline (15)

  1. March 2024

    @coperni seed · Mar 4 ’24

    Coperni revealed the aerogel Air Swipe Bag in an Instagram reel.[1][2][3]

    Coperni The Air Swipe Bag 99% Borsa Aria
    Open the first post ↗

  2. British Vogue press · Mar 4 ’24

    British Vogue reported that the bag took 15 prototypes to realise.[4]

  3. @hypebeast platform jump · Mar 4 ’24

    Hypebeast posted a short video of the Air Swipe bag.[5]

    @coperni unveils it’s Air Swipe Bag made from Nasa’s silica aerogel 🪐#TikTokFashion #Coperni #Bag #FashionWeek
Origin
Seeded
Sector
Fashion & accessories
Region
FR
Instagram seed video; derivatives not enumerated
4.5M
As of Mar 8, 2024 · Instagram · Glossy
Evidence
Grade B

Spread the same way

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How the next thing spread, the week it does.

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Google searchesFeb ’24MarAprMayJulOctJan ’25AprJulPeakInstagramPressTikTokOpen webXiaohongshu
InstagramPressTikTokOpen webXiaohongshu

12 more events on this chart

Join free to see them

  1. March 2024

    @coperni seed · Mar 4 ’24

    Coperni revealed the aerogel Air Swipe Bag in an Instagram reel.[1][2][3]

    Coperni The Air Swipe Bag 99% Borsa Aria
    Open the first post ↗

  2. British Vogue press · Mar 4 ’24

    British Vogue reported that the bag took 15 prototypes to realise.[4]

  3. @hypebeast platform jump · Mar 4 ’24

    Hypebeast posted a short video of the Air Swipe bag.[5]

    @coperni unveils it’s Air Swipe Bag made from Nasa’s silica aerogel 🪐#TikTokFashion #Coperni #Bag #FashionWeek

  1. platform jump · Mar 4 ’24

  2. owner response · Mar 4 ’24

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