Kia KN Car search meme
Meme & format · 2022 · Notable
A tweet claimed 30,000 monthly searches for KN car and prompted logo redesign jokes.
Ashwinn
@Shwinnabego · Nov 17, 2022
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut
Ashwinn
@Shwinnabego · Nov 18, 2022
One way of looking at this is a success because they wanted to completely reinvent and distance themselves from the very lame and conservative former self 😂
alistair king
@ALsparkles · Nov 20, 2022
I have to disagree. It’s a beautiful logo. No one thinks there’s a car called KN.
Justin Sijbolts
@justinsijbolts · Nov 18, 2022
Don't think the issue really lays with the "i", but with the connection of the "I" and "A". I feel like this would already solve it as well
Spread Score
How it worksNumbers
- Peak date
- Week of Nov 21, 2022
- Nov 17 ’22 to Week of Nov 21, 2022
- Platforms
- 4
- Started on X
- Origin
- Organic
- Auto & mobility
How it spread
Trace the originOlder Reddit badge-identification questions and one commenter’s Google discovery preceded the numerical tweet. The Drive linked such questions while testing search results; Korean coverage relayed the story. A marketer later proposed films, parody and a K-pop response.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
January 2021
Kia precursor · Jan 6 ’21
Kia unveiled its new logo with a drone fireworks display over Incheon.[1]
November 2022
@Shwinnabego seed · Nov 17 ’22
Ashwinn posted a logo comparison and a search-tool screenshot estimating monthly searches for KN car.[2]
@Shwinnabego backlash · Nov 18 ’22
Ashwinn suggested the confusion could count as success for a brand seeking to reinvent itself.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.