LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Streamberry / You Are Awful
Grade B22 sourcesHIS-00800

Streamberry / You Are Awful

Campaign · 2023 · Notable

48Editable slideCertificate

Netflix’s Streamberry launch post showed 1.6 million views on X’s live counter.

Black Mirror

@blackmirror · Jun 20, 2023

Sign up for Streamberry today! YouAreAwful.com

10.1K383
Original · @blackmirror

Netflix UK & Ireland

@NetflixUK · Jun 20, 2023

Welcome to Streamberry. #NewProfilePic

1.2K30
Post · @NetflixUK on X
Clip · @mommingwithmadison on TikTok

(bailey)❗

@BaileyOffFilm · Jun 20, 2023

READ THE FUCKING TERMS AND CONDITIONS HOLY SHIT HAHAHAHA it's like there's a moral to this story 🤔

1.1K22
Post · @BaileyOffFilm on X

madison

@theMHarmon · Jun 20, 2023

Best new Streamberry show if I do say so myself #BlackMirror #JoanIsAwful

753
Post · @theMHarmon on X

Black Mirror

@blackmirror · Jun 22, 2023

Madison Is Awful, now streaming in London. #YouAreAwful

madison@theMHarmon

Best new Streamberry show if I do say so myself #BlackMirror #JoanIsAwful

3.1K25
Post · @blackmirror on X

nano ♋️

@nanoade_ · Jun 20, 2023

😭😭😭 #YouAreAwful ht

1914
Post · @nanoade_ on X

Black Mirror

@blackmirror · Jun 22, 2023

Gracie Is Awful, now streaming in Birmingham. #YouAreAwful

nano ♋️@nanoade_

😭😭😭 #YouAreAwful ht

4.5K37
Post · @blackmirror on X
Madison Is Awful, now streaming in London. #YouAreAwful
@blackmirror on X
@blackmirror READ THE FUCKING TERMS AND CONDITIONS HOLY SHIT HAHAHAHA it's like there's a moral to this story 🤔
@BaileyOffFilm on X
Best new Streamberry show if I do say so myself #BlackMirror #JoanIsAwful
@theMHarmon on X
A.I.’s exploitation of human workers could come back to bite it | Fortune
Fortune
Ukraine.ua on Instagram: "Nothing is made-up. Spoiler alert: in the end, Putin and other war criminals will be punished for their acts. Act now to cancel evil."
Ukraine.ua on Instagram
Black Mirror continues to be one of the best shows out there. I really put myself in this position by not reading the “terms and conditions” bc i ended up on a billboard in LONDON. OK. #blackmirror…
@mommingwithmadison on TikTok
Top 10 Week of June 19: ‘Extraction 2’ Dominates Films List, ‘Black Mirror’ Season 6 Tops TV - About Netflix
Netflix
How to add text to photos on iPhone
Photoroom
😭😭😭 #YouAreAwful
@nanoade_ on X
Gracie Is Awful, now streaming in Birmingham. #YouAreAwful
@blackmirror on X
Netflix launches website based on the fictional streaming service from ‘Black Mirror’ | TechCrunch
TechCrunch
Black Mirror
Media4Growth

Spread Score

How it works
Reach48Contagion35Breadth60Velocity65Longevity3248

Numbers

X seed only, live rounded counter; derivative total unknown
1.6M
As of Oct 15, 2026 · X · Self-reported · Black Mirror / X
Seed to peak
same day
Jun 20 ’23 to Jun 20 ’23
Platforms
6
Started on X
Origin
Mixed
Entertainment

Mechanics

  • Shareable outputPrimary
  • Platform jump
  • Press loop
  • Political adoption
  • Controversy

How it spread

Trace the origin

Netflix turned Streamberry into a poster generator after Joan Is Awful aired. Fans shared personalised images, Ukraine.ua adapted the format, and Netflix reused submissions in billboard imagery. Press followed both the tool and its likeness-rights terms.

Google searchesJun ’23JulSepNovJan ’24MarPeakOpen webXRedditPressInstagramTikTok
Open webXRedditPressInstagramTikTok

15 more events on this chart

Join free to see them

Timeline (18)

  1. June 2023

    Netflix precursor · Jun 15 ’23

    Netflix released the season containing Joan Is Awful.[1]

    Open the first post ↗

  2. @blackmirror seed · Jun 20 ’23

    Black Mirror invited users to sign up for Streamberry through YouAreAwful.com.[2]

  3. @NetflixUK owner response · Jun 20 ’23

    Netflix UK welcomed users to Streamberry with a replacement profile picture.[3][1]

Origin
Mixed
Sector
Entertainment
Region
GB
X seed only, live rounded counter; derivative total unknown
1.6M
As of Oct 15, 2026 · X · Self-reported · Black Mirror / X
Evidence
Grade B

Spread the same way

Colossal's Dire Wolf Announcement

X · 2025

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

ChatGPT Ghibli portraits

X · 2025

58
this was a real labor of love from @gabeeegoooh. congrats gabe; excellent work! here is what we generated during the livestream:

Gritty

X · 2018

56
It me. #Gritty

101M impressions

Love Has No Labels

Facebook · 2015

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJun ’23JulSepNovJan ’24MarPeakOpen webXRedditPressInstagramTikTok
Open webXRedditPressInstagramTikTok

15 more events on this chart

Join free to see them

  1. June 2023

    Netflix precursor · Jun 15 ’23

    Netflix released the season containing Joan Is Awful.[1]

    Open the first post ↗

  2. @blackmirror seed · Jun 20 ’23

    Black Mirror invited users to sign up for Streamberry through YouAreAwful.com.[2]

  3. @NetflixUK owner response · Jun 20 ’23

    Netflix UK welcomed users to Streamberry with a replacement profile picture.[3][1]

  1. backlash · Jun 20 ’23

  2. platform jump · Jun 20 ’23

Join free to see the other 15 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 2 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro