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Library/Campaign/Reiss Finance Bro Flash Mob
Grade B17 sourcesHIS-00808

Reiss Finance Bro Flash Mob

Campaign · 2024 · Notable

40Editable slideCertificate

Reiss’s finance-bro flash mob reached 3 million TikTok plays on its live counter.

Original · Reiss / Ultimate Event Dancers
Clip · @girl_on_couch on TikTok
Clip · @tarikfrimpongofficial on TikTok
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_
@reissofficial on TikTok
Can someone make this into an actual song plz just for funzies
@girl_on_couch on TikTok
MEN IN FINANCE HAVE THE MOST FUN 💼 #maninfinance #flashmob #financebro #viralvideo #maledancer #viraltiktok @ultimateeventdancers @Billen Ted @Girl On Couch
@tarikfrimpongofficial on TikTok
Why did Reiss get this so right? 1) cultural relevance: jumping on a trend that is having its peak moment on social. People are not board of the song, it’s not too early and not too late. 2)… |…
James Wallis / LinkedIn
Genius | Lucie Macleod
Lucie Macleod / LinkedIn
#viralvideo #tiktok #reiss #london #fashionfun | Jessie Healy 🎨
Jessie Healy / LinkedIn
#reiss #freelancecontentcreator #socialmediamanager #contentcreator #freelancecontentcreator #tiktok | Ghanelle Edwards | 15 comments
Ghanelle Edwards / LinkedIn
Därför vill alla på Tiktok ha en finansman
TV4 / TT
A chapter closes. After an incredible few years, I’ve made the decision to explore new opportunities and so my time at Reiss has come to an end. I'm immensely proud of everything the marketing…
Adam Field / LinkedIn
Reiss Hops on the 'Finance Bro' TikTok Trend with a Flashmob
DesignRush
Does social media *really* need a health warning? ⚠️
Geekout / Matt Navarra
Why the ‘Demure’ Trend Took Off • Social Soup
Social Soup
Newsjacking: Why & How We Do it (+ Our Top 5 Examples) | Energy PR
Energy PR

Spread Score

How it works
Reach29ContagionNo data yetBreadth20Velocity87LongevityNo data yet40

Numbers

TikTok seed only; Guardian reported more than this figure
3M
As of Oct 5, 2024 · TikTok · The Guardian
Seed to peak
2 days
Jun 18 ’24 to Jun 20 ’24
Platforms
3
Started on TikTok
Origin
Stunt
Fashion & accessories

Mechanics

  • NewsjackingPrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Creator relay

How it spread

Trace the origin

Reiss adapted the finance-bro dance to its Leadenhall storefront. DesignRush reported three days of planning; the lead dancer set down a Reiss shopping bag before others joined. LinkedIn commentary debated brand fit and whether the attention would sell clothes.

May ’24JunJulAugOctNovFeb ’25MayTikTokOpen webPress
TikTokOpen webPress

13 more events on this chart

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Timeline (16)

  1. April 2024

    @girl_on_couch precursor · Apr 30 ’24

    Megan Boni posted the spoken request for a man in finance that preceded the campaign.[1][2]

    Can someone make this into an actual song plz just for funzies
    Open the first post ↗

  2. May 2024

    Tarik Frimpong / Ultimate Event Dancers precursor · May 24 ’24

    Tarik Frimpong posted the Liverpool Street dance that Reiss later adapted.[3][4]

    MEN IN FINANCE HAVE THE MOST FUN 💼 #maninfinance #flashmob #financebro #viralvideo #maledancer #viraltiktok @ultimateeventdancers @Billen Ted @Girl On Couch

  3. June 2024

    @reissofficial seed · Jun 18 ’24

    Reiss posted its Leadenhall Market flash mob with Ultimate Event Dancers in Reiss clothing.[5][2]

    Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_
Origin
Stunt
Sector
Fashion & accessories
Region
GB
TikTok seed only; Guardian reported more than this figure
3M
As of Oct 5, 2024 · TikTok · The Guardian
Evidence
Grade B

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200M impressions

New cases, every week

How the next thing spread, the week it does.

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May ’24JunJulAugOctNovFeb ’25MayTikTokOpen webPress
TikTokOpen webPress

13 more events on this chart

Join free to see them

  1. April 2024

    @girl_on_couch precursor · Apr 30 ’24

    Megan Boni posted the spoken request for a man in finance that preceded the campaign.[1][2]

    Can someone make this into an actual song plz just for funzies
    Open the first post ↗

  2. May 2024

    Tarik Frimpong / Ultimate Event Dancers precursor · May 24 ’24

    Tarik Frimpong posted the Liverpool Street dance that Reiss later adapted.[3][4]

    MEN IN FINANCE HAVE THE MOST FUN 💼 #maninfinance #flashmob #financebro #viralvideo #maledancer #viraltiktok @ultimateeventdancers @Billen Ted @Girl On Couch

  3. June 2024

    @reissofficial seed · Jun 18 ’24

    Reiss posted its Leadenhall Market flash mob with Ultimate Event Dancers in Reiss clothing.[5][2]

    Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

  1. platform jump · Jun 19 ’24

  2. press · Jun 20 ’24

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Why it worked

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