Grade B16 sourcesHIS-00820
Gap x KATSEYE: Better in Denim
Campaign · 2025 · Notable
Gap's KATSEYE denim ad drew 20 million views in its first three days, Gap said.
Spread Score
How it worksNumbers
- Campaign impressions reported in Gap’s Q3 earnings remarks, lower bound
- 8B
- As of Nov 20, 2025 · Self-reported · Gap Inc. Investor Relations
- Peak date
- Week of Aug 19, 2025
- Aug 19 ’25 to Week of Aug 19, 2025
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Fashion & accessories
How it spread
Trace the originGap released Better in Denim, a 90-second spot with KATSEYE dancing to "Milkshake," on August 19, 2025. TikTok creators, a Roblox animator and a New York dance studio reinterpreted the choreography, and Gap reported 20 million views in three days.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 1 source · Revised 2 numbers · Score 62 → 58
- Added: 16 events, 14 sources · Score 62
Spread the same way
New cases, every week
How the next thing spread, the week it does.