Leadway’s “No Looseguard”
Campaign · 2025 · Niche
Leadway's No Looseguard insurance ads used Nigerian street slang and claimed 14M views.
Spread Score
How it worksNumbers
- Reported campaign views
- >14M
- Reported Aug 6, 2025 · Owner claim · Self-reported · THISDAY
- Peak date
- Feb 2025
- Jan 2025 to Feb 2025
- Platforms
- 4
- Started on Retail
- Origin
- Stunt
- Finance
Mechanics
How it spread
Trace the originAn unbranded No Looseguard street activation appeared in Lagos in January 2025. Twitter threads speculated until Leadway revealed itself with the first of eight videos, launched in February. Trade press and awards followed, and Leadway later claimed over 14 million views.
Dates use the stated precision; chart positions are date anchors.
9 more events on this chart
Join free to see themTimeline (12)
January 2025
Purple Stardust seed · Jan 2025
Agency Purple Stardust staged an unbranded No Looseguard street activation in Lagos.[3]
Twitter users and influencers platform jump · Jan 2025
Trade coverage later described influencers and Twitter users speculating about the unbranded activation.[1]
Business Journal press · Jan 31 ’25
Business Journal covered the launch, a joint effort of Leadway Group's five subsidiaries.[9]
Changelogupdated Oct 16 ’26
- Revised 1 event · Added 1 source
- Added: 11 events, 11 sources · Score 20
Spread the same way
New cases, every week
How the next thing spread, the week it does.