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Library/Campaign/Reformation You’ve Got the Power with Monica Lewinsky
Grade B12 sourcesHIS-00834

Reformation You’ve Got the Power with Monica Lewinsky

Campaign · 2024 · Niche

25Editable slideCertificate

Reformation's voting campaign with Monica Lewinsky drew over 150 press stories, it said.

Original · Reformation (photographed by Zoey Grossman)
See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign
ABC News / Good Morning America
Saks, Kendra Scott and Reformation are Glossy Fashion and Luxury Awards winners in 2024
Glossy
How Reformation hopes viral moments help it become ‘part of a cultural conversation’
Digiday

Spread Score

How it works
Reach5Contagion35Breadth20Velocity69Longevity1325

Numbers

Campaign impressions (awards write-up)
2M
As of Nov 13, 2024 · Self-reported · Glossy
Seed to peak
same day
Feb 26 ’24 to Feb 26 ’24
Platforms
6
Started on Open web
Origin
Seeded
Fashion & accessories

Mechanics

  • Press loopPrimary
  • Platform jump

How it spread

Trace the origin

Reformation teased the campaign on Instagram on Feb. 23, 2024 and revealed it on Feb. 26, with Monica Lewinsky in workwear urging people to vote. ABC News, Us Weekly and ELLE covered it that day, and TikTok and Reddit reactions followed. Glossy gave it an award in November.

Google searchesFeb ’24MarMayJulSepNovJan ’25FebMarPeakInstagramOpen webPressTVTikTokReddit
InstagramOpen webPressTVTikTokReddit

7 more events on this chart

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Timeline (10)

  1. February 2024

    Reformation precursor · Feb 23 ’24

    Reformation teased an image from a forthcoming workwear collection on Instagram.[5]

  2. Reformation seed · Feb 26 ’24

    Reformation announced a workwear campaign with Monica Lewinsky that encouraged shoppers to vote.[2][3][4]

  3. ABC News, Us Weekly, ELLE peak · Feb 26 ’24

    ABC News, Us Weekly and ELLE covered the campaign on launch day; ELLE ran an interview with Lewinsky.[3][2][4]

    See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Score 32 → 25
  2. 2026-10-15Added: 9 events, 10 sources · Score 32
Origin
Seeded
Sector
Fashion & accessories
Region
US
Campaign impressions (awards write-up)
2M
As of Nov 13, 2024 · Self-reported · Glossy
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’24MarMayJulSepNovJan ’25FebMarPeakInstagramOpen webPressTVTikTokReddit
InstagramOpen webPressTVTikTokReddit

7 more events on this chart

Join free to see them

  1. February 2024

    Reformation precursor · Feb 23 ’24

    Reformation teased an image from a forthcoming workwear collection on Instagram.[5]

  2. Reformation seed · Feb 26 ’24

    Reformation announced a workwear campaign with Monica Lewinsky that encouraged shoppers to vote.[2][3][4]

  3. ABC News, Us Weekly, ELLE peak · Feb 26 ’24

    ABC News, Us Weekly and ELLE covered the campaign on launch day; ELLE ran an interview with Lewinsky.[3][2][4]

    See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign

  1. platform jump · Feb 26 ’24

  2. platform jump · Feb 27 ’24

Join free to see the other 7 events and the full chart. Free, on every case.

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Why it worked

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