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Library/Campaign/BYD Yangwang U9 Pothole Jump
Grade B19 sourcesHIS-00856

BYD Yangwang U9 Pothole Jump

Campaign · 2025 · Niche

25Editable slideCertificate

BYD claimed a six-metre leap in a driverless demo that became a joke about local roads.

Sawyer Merritt

@SawyerMerritt · Jan 7, 2025

BYD has released a new video of its Yangwang U9 supercar jumping 6 meters forward over a pothole using its "jumping suspension" feature.

34.5K2.1K
Post · @SawyerMerritt on X
Clip · BYD Global on YouTube
BYD launch photographs of the Yangwang U9 supercar.
BYD
BYD has released a new video of its Yangwang U9 supercar jumping 6 meters forward over a pothole using its "jumping suspension" feature.
@SawyerMerritt on X
你们要的仰望U9测试实拍视频公布,换个角度看U9飞跃坑洼、钉子带,冲彩烟!_哔哩哔哩_bilibili
Bilibili / _掂过碌蔗丶
Driverless Consecutive Leaping Test | YANGWANG U9
BYD Global on YouTube
BYD's Yangwang U9 jumps over road spikes while self-driving [video]
CarNewsChina
BYD Yangwang U9 EV Jumps Over Pothole & Spikes, Video Goes Viral
Times Drive
This Chinese Supercar Can Literally Jump Over Potholes
Boss Hunting
Video - Autos que saltan baches: así es la nueva propuesta de BYD
Autocosmos Colombia
BYD's Yangwang U9 jumping supercar sells 100 units in 5 months
CarNewsChina
The BYD Yangwang U9 can "Jump Around" - Thaiautonews.net
Thaiautonews
Yangwang U9 - Wikipedia
Wikipedia

Spread Score

How it works
Reach26ContagionNo data yetBreadth40Velocity0Longevity2725

Numbers

Seed to peak proxy
2 days
Jan 6 ’25 to Jan 8 ’25
Platforms
5
Started on Xiaohongshu
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

BYD filmed an unmanned U9 leaping over obstacles. Trade coverage and reposts carried the demo abroad. Indian and South African users recast it as a joke about their roads; press then reported those reactions.

Proxy date; not a directly measured attention peak.

Dec ’22Feb ’23JunOctMar ’24JulNovFeb ’25JunOctFeb ’26PressXiaohongshuXRedditYouTube
PressXiaohongshuXRedditYouTube

13 more events on this chart

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Timeline (16)

  1. January 2023

    BYD precursor · Jan 8 ’23

    BYD announced the Yangwang brand and presented the U9 alongside the U8.[1]

    Open the first post ↗
  2. February 2024

    BYD / Yangwang precursor · Feb 25 ’24

    Yangwang launched the U9 and described its DiSus-X suspension and ability to jump.[2]

  3. January 2025

    BYD / Yangwang seed · Jan 6 ’25

    BYD released the obstacle-jumping demo on Weibo, according to Business Insider.[3][4][5]

Origin
Stunt
Sector
Auto & mobility
Region
CN
Reported figure
—
Evidence
Grade B

Spread the same way

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Reddit · 2025

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Domino's Paving for Pizza

Open web · 2018

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Tarte’s Dubai influencer trip

TikTok · 2023

46
#stitch with @christineabrahamm my thoughts on this Tarte influencer trip to Dubai

1B impressions

Coperni’s spray-on dress

Retail · 2022

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

New cases, every week

How the next thing spread, the week it does.

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Dec ’22Feb ’23JunOctMar ’24JulNovFeb ’25JunOctFeb ’26PressXiaohongshuXRedditYouTube
PressXiaohongshuXRedditYouTube

13 more events on this chart

Join free to see them
  1. January 2023

    BYD precursor · Jan 8 ’23

    BYD announced the Yangwang brand and presented the U9 alongside the U8.[1]

    Open the first post ↗
  2. February 2024

    BYD / Yangwang precursor · Feb 25 ’24

    Yangwang launched the U9 and described its DiSus-X suspension and ability to jump.[2]

  3. January 2025

    BYD / Yangwang seed · Jan 6 ’25

    BYD released the obstacle-jumping demo on Weibo, according to Business Insider.[3][4][5]

  1. press · Jan 6 ’25

  2. backlash · Jan 6 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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