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Library/Campaign/Conner Ives Protect the Dolls T-Shirt
Grade B22 sourcesHIS-00858

Conner Ives Protect the Dolls T-Shirt

Campaign · 2025 · Notable

47Editable slideCertificate

Conner Ives’s charity shirt raised more than $600,000 for Trans Lifeline, he reported.

Original · Conner Ives

Pop Base

@PopBase · Apr 9, 2025

Pedro Pascal pictured wearing a ‘Protect the Dolls’ T-Shirt at his 50th birthday party, alongside Honey Dijon. All proceeds from the sales of the T-Shirt are donated to the Trans Lifeline charity.

36K108
Post · @PopBase on X
Conner Ives on Instagram: "After the groundswell of support for the ‘Protect the Dolls’ tee, we will be putting the t-shirt up on our website for pre order tomorrow at 5pm GMT. All proceeds…
Conner Ives on Instagram
An illustration of the "Protect The Dolls" t-shirt design
This vector image includes elements that have been taken or adapted from this file: / CC0 / Wikimedia Commons
Original white Protect the Dolls shirt on Conner Ives’s official product page
Conner Ives
What’s in a T-shirt slogan? The story behind ‘Protect the Dolls.’
The Washington Post (Yahoo syndication)
Pedro Pascal pictured wearing a ‘Protect the Dolls’ T-Shirt at his 50th birthday party, alongside Honey Dijon. All proceeds from the sales of the T-Shirt are donated to the Trans Lifeline charity.
@PopBase on X
Pedro Pascal pictured wearing a ‘Protect the Dolls’ T-Shirt at his 50th birthday party, alongside Honey Dijon. All proceeds from the sales of the T-Shirt are donated to the Trans Lifeline charity.
@PopBase on X
Conner Ives on Instagram: "I never had any idea what this would turn into, what we would be able to do with the printing of a tee. Couldn’t be more proud of everyone that made this possible. The…
Conner Ives on Instagram
M·A·C VIVA GLAM x Conner Ives “Protect the Dolls” Shirt
MAC Cosmetics
Buy Conner Ives’ Protect the Dolls t-shirt to support trans people
Dazed
"Protect the Dolls" T-Shirt | Know Your Meme
Know Your Meme
'Protect the dolls': A t-shirt raised $70K for trans people; here are the celebs who wore it
Out
London’s grassroots football teams say: Let The Dolls Play
Dazed
Conner Ives and MAC team up to protect the dolls
Dazed

Spread Score

How it works
Reach21Contagion50Breadth70Velocity79Longevity3147

Numbers

Seed to peak
8 weeks
Feb 23 ’25 to Apr 23 ’25
Platforms
9
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Identity badgePrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Ives wore the slogan at his runway finale, then opened charity pre-orders. Celebrity photos, Coachella and TikTok carried it beyond fashion. He later reported nearly 20,000 shirts sold and more than $600,000 raised for Trans Lifeline.

Wikipedia views · Google searchesJan ’25MarMayJulOctFeb ’26MarMayAugNovPeakRetailPressXYouTubeOpen webInstagramTikTokRedditTV
RetailPressXYouTubeOpen webInstagramTikTokRedditTV

14 more events on this chart

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Timeline (17)

  1. February 2025

    Conner Ives seed · Feb 23 ’25

    Ives wore the Protect the Dolls shirt for his London Fashion Week finale bow.[1][2][3]

    What’s in a T-shirt slogan? The story behind ‘Protect the Dolls.’

  2. Dazed press · Feb 26 ’25

    Dazed reported that Ives’s charity-shirt pre-orders would open at 5pm UK time.[4][5]

    Buy Conner Ives’ Protect the Dolls t-shirt to support trans people

  3. April 2025

    PopBase platform jump · Apr 9 ’25

    PopBase posted Pedro Pascal wearing the shirt at his birthday party.[6][2]

    "Protect the Dolls" T-Shirt | Know Your Meme
Origin
Seeded
Sector
Fashion & accessories
Region
GB
Reported figure
—
Evidence
Grade B

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Wikipedia views · Google searchesJan ’25MarMayJulOctFeb ’26MarMayAugNovPeakRetailPressXYouTubeOpen webInstagramTikTokRedditTV
RetailPressXYouTubeOpen webInstagramTikTokRedditTV

14 more events on this chart

Join free to see them

  1. February 2025

    Conner Ives seed · Feb 23 ’25

    Ives wore the Protect the Dolls shirt for his London Fashion Week finale bow.[1][2][3]

    What’s in a T-shirt slogan? The story behind ‘Protect the Dolls.’

  2. Dazed press · Feb 26 ’25

    Dazed reported that Ives’s charity-shirt pre-orders would open at 5pm UK time.[4][5]

    Buy Conner Ives’ Protect the Dolls t-shirt to support trans people

  3. April 2025

    PopBase platform jump · Apr 9 ’25

    PopBase posted Pedro Pascal wearing the shirt at his birthday party.[6][2]

    "Protect the Dolls" T-Shirt | Know Your Meme

  1. platform jump · Apr 12 ’25

  2. commercial · Apr 13 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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