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Library/Campaign/Valentino Pink PP
Grade B23 sourcesHIS-00526

Valentino Pink PP

Campaign · 2022 · Niche

31Editable slideCertificate

Farfetch reported an 80% private-client engagement lift for Pink PP early access.

Original · Valentino
Clip · Valentino on YouTube
Valentino Pink PP Collection
Valentino on YouTube
Official Pink PP Pantone objects and Tokyo pop-in installations.
Valentino
Zendaya in Valentino's PP Pink campaign for fall 2022.
WWD
VALENTINO BEAUTY MAKE UP TO WEAR COLLECTION
L’Oréal Japan / PR TIMES
Valentino Pink PP Collection
Valentino on YouTube
Valentino showcases new Pantone pink shade at PFW
FashionUnited
Italian luxury brand gets hate from prexy bet's supporters due to pink-themed collection
Interaksyon / Philstar
Valentino taps into China’s variety show sensation “Sisters Who Make Waves”
Dao Insights

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity0LongevityNo data yet31

Numbers

Private-client engagement lift
80%
Q4 2022 · Farfetch claim · Open web · Self-reported · Vogue Business
Seed to peak
7 months
Mar 6 ’22 to Sep 28 ’22
Platforms
7
Started on YouTube
Origin
Mixed
Fashion & accessories

Mechanics

  • Visible in usePrimary
  • Identity badge
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Valentino’s Pink PP moved through runway and celebrity wear, political readings and a reported TikTok trend. Paid city placements and SoHo giveaways offered encounters with the color, plus QR collection links. A 2023 fragrance extended the product afterlife.

Google searchesFeb ’22AprJunAugSepOctDecFeb ’23MayAugNovPeakYouTubePressFacebookTVRetailTikTokOpen web
YouTubePressFacebookTVRetailTikTokOpen web

15 more events on this chart

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Timeline (18)

  1. March 2022

    Valentino seed · Mar 6 ’22

    Valentino streamed its Pink PP runway show from Paris.[1][2][3][4][5]

    Valentino showcases new Pantone pink shade at PFW
    Open the first post ↗

  2. British Vogue press · Mar 6 ’22

    British Vogue covered Zendaya wearing Pink PP at the runway show.[4]

  3. Filipino Facebook commenters platform jump · Mar 8 ’22

    Filipino commenters linked the launch video’s pink clothes to Leni Robredo’s campaign.[5]

    Italian luxury brand gets hate from prexy bet's supporters due to pink-themed collection
Origin
Mixed
Sector
Fashion & accessories
Region
FR
Private-client engagement lift
80%
Q4 2022 · Farfetch claim · Open web · Self-reported · Vogue Business
Evidence
Grade B

Spread the same way

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56
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YouTube · 2015

56
Hyundai : A Message to Space

70M views

(di)vision tablecloth dress

X · 2023

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

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The Fleabag Jumpsuit

Press · 2019

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

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Google searchesFeb ’22AprJunAugSepOctDecFeb ’23MayAugNovPeakYouTubePressFacebookTVRetailTikTokOpen web
YouTubePressFacebookTVRetailTikTokOpen web

15 more events on this chart

Join free to see them

  1. March 2022

    Valentino seed · Mar 6 ’22

    Valentino streamed its Pink PP runway show from Paris.[1][2][3][4][5]

    Valentino showcases new Pantone pink shade at PFW
    Open the first post ↗

  2. British Vogue press · Mar 6 ’22

    British Vogue covered Zendaya wearing Pink PP at the runway show.[4]

  3. Filipino Facebook commenters platform jump · Mar 8 ’22

    Filipino commenters linked the launch video’s pink clothes to Leni Robredo’s campaign.[5]

    Italian luxury brand gets hate from prexy bet's supporters due to pink-themed collection

  1. backlash · Mar 8 ’22

  2. press · May 27 ’22

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Why it worked

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