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Library/Campaign/Martha Stewart: I Only Wear MAC
Grade B19 sourcesHIS-00877

Martha Stewart: I Only Wear MAC

Campaign · 2025 · Notable

44Editable slideCertificate

Martha Stewart’s lipstick reel drew 82,140 Instagram likes.

Original · MAC Cosmetics
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"
M·A·C Cosmetics on Instagram
Martha Stewart sizzles in sultry new MAC Cosmetics campaign
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Martha Stewart attends I Only Wear MAC Event at MAC Soho on February...
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Martha Stewart Is Feeling Herself in MAC's Latest Campaign
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Julia Fox and Martha Stewart strip down in MAC’s nude lipstick campaign
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Spread Score

How it works
ReachNo data yetContagion35Breadth10Velocity100LongevityNo data yet44

Numbers

Seed to peak
1 day
Jan 28 ’25 to Jan 29 ’25
Platforms
5
Started on Instagram
Origin
Seeded
Beauty & personal care

Mechanics

  • TransgressionPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Visible in use

How it spread

Trace the origin

MAC put Stewart’s familiar kitchen persona into a lip-product performance: fruit and honey led into amplified pencil-sharpening and application. PEOPLE separately covered the joint reel and interviewed her. Radio discussion and an award extended the story.

Feb ’25AprJunAugOctDecApr ’26JulOctNovInstagramPressAudioRetailOpen web
InstagramPressAudioRetailOpen web

12 more events on this chart

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Timeline (15)

  1. January 2025

    @maccosmetics seed · Jan 28 ’25

    MAC posted Stewart tasting fruit and honey while applying nude lip products.[1][2]

    M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"
    Open the first post ↗

  2. PEOPLE press · Jan 29 ’25

    PEOPLE published an exclusive interview about Stewart’s campaign photos.[3]

  3. MAC Cosmetics owner response · Jan 29 ’25

    MAC announced the Nudes campaign with Stewart and four other named celebrities.[4]

Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Feb ’25AprJunAugOctDecApr ’26JulOctNovInstagramPressAudioRetailOpen web
InstagramPressAudioRetailOpen web

12 more events on this chart

Join free to see them

  1. January 2025

    @maccosmetics seed · Jan 28 ’25

    MAC posted Stewart tasting fruit and honey while applying nude lip products.[1][2]

    M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"
    Open the first post ↗

  2. PEOPLE press · Jan 29 ’25

    PEOPLE published an exclusive interview about Stewart’s campaign photos.[3]

  3. MAC Cosmetics owner response · Jan 29 ’25

    MAC announced the Nudes campaign with Stewart and four other named celebrities.[4]

  1. press · Jan 29 ’25

  2. peak · Jan 29 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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