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Library/Campaign/MSCHF Microscopic Handbag
Grade B19 sourcesHIS-00880

MSCHF Microscopic Handbag

Campaign · 2023 · Notable

40Editable slideCertificate

MSCHF’s microscopic handbag sold at auction for a reported $63,750.

Original · MSCHF
Clip · Cleo Abram on YouTube

HypeNeverDies

@HypeNeverDies · Jun 14, 2023

Microscopic Handbag By MSCHF For PHARRELL’S Joopiter Just Phreinds Auction 👀

712
Post · @HypeNeverDies on X

Remi

@remic · Jun 14, 2023

The Microscopic Vuitton Handbag by #MSCHF takes the tiny-purse trend to the extreme. To see it, you’ll need a microscope. nytimes.com/2023/06/13/sty…

10
Post · @remic on X
MSCHF on Instagram: "Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see…
MSCHF on Instagram
MSCHF’s fluorescent microscopic handbag resting on a fingertip
MSCHF / JOOPITER
Microscopic Handbag By MSCHF For PHARRELL’S Joopiter Just Phreinds Auction 👀
@HypeNeverDies on X
Microscopic Handbag By MSCHF For PHARRELL’S Joopiter Just Phreinds Auction 👀
@HypeNeverDies on X
Microscopic Handbag By MSCHF For PHARRELL’S Joopiter Just Phreinds Auction 👀
@HypeNeverDies on X
Microscopic Handbag By MSCHF For PHARRELL’S Joopiter Just Phreinds Auction 👀
@HypeNeverDies on X
smithschips_aus on Instagram: "A microscopic Smith's Chip bag inspired by Pharrell's miniature bag. Now this is art!"
smithschips_aus on Instagram
Just Phriends | JOOPITER
JOOPITER
Microscopic Louis Vuitton knockoff bag "narrow enough to pass through the eye of a needle" sells for more than $63,000
CBS News
Handbag ‘smaller than a grain of salt’ sells for over $63K | CNN
CNN
This Microscopic Handbag Sold for $63k
Cleo Abram on YouTube
The Microscopic Vuitton Handbag by #MSCHF takes the tiny-purse trend to the extreme. To see it, you’ll need a microscope.
@remic on X
Bolsa Louis vuitton de MSCHF
Quién
MSCHF’s microscopic bag is the final boss of clickbait fashion
Dazed
micro-purse
Woman & Home
Did This 'Louis Vuitton Microscopic Handbag' Really Sell for $63K?
Snopes

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity43Longevity1140

Numbers

Seed to peak
2 weeks
Jun 14 ’23 to Jun 30 ’23
Platforms
7
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • TransgressionPrimary
  • Controversy
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

MSCHF posted a microscopic handbag on Instagram. Jokes crossed X and Reddit, and Smith’s Chips made a parody. A reported $63,750 auction result generated another press wave; GDELT news volume peaked on June 30.

Google searchesJun ’23JulAugOctDecPeakPressInstagramXRedditOpen webRetailYouTube
PressInstagramXRedditOpen webRetailYouTube

12 more events on this chart

Join free to see them

Timeline (15)

  1. June 2023

    The New York Times precursor · Jun 13 ’23

    The New York Times previewed a Wednesday reveal of the microscopic OnTheGo replica.[1][2]

    Open the first post ↗

  2. MSCHF seed · Jun 14 ’23

    MSCHF posted its Microscopic Handbag images and a caption describing a bag smaller than a grain of sea salt.[3][4]

    Bolsa Louis vuitton de MSCHF

  3. Dazed backlash · Jun 14 ’23

    Dazed called the bag a functionless meme and questioned its critique of consumerism.[5]

    MSCHF’s microscopic bag is the final boss of clickbait fashion
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

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Open web · 2023

52
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Jaguar | Copy Nothing

160M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’23JulAugOctDecPeakPressInstagramXRedditOpen webRetailYouTube
PressInstagramXRedditOpen webRetailYouTube

12 more events on this chart

Join free to see them

  1. June 2023

    The New York Times precursor · Jun 13 ’23

    The New York Times previewed a Wednesday reveal of the microscopic OnTheGo replica.[1][2]

    Open the first post ↗

  2. MSCHF seed · Jun 14 ’23

    MSCHF posted its Microscopic Handbag images and a caption describing a bag smaller than a grain of sea salt.[3][4]

    Bolsa Louis vuitton de MSCHF

  3. Dazed backlash · Jun 14 ’23

    Dazed called the bag a functionless meme and questioned its critique of consumerism.[5]

    MSCHF’s microscopic bag is the final boss of clickbait fashion

  1. platform jump · Jun 14 ’23

  2. platform jump · Jun 15 ’23

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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