NYX x Barbie The Movie collection
Product · 2023 · Notable
NYX’s $18 Barbie flip-phone mirror sold out amid TikTok demand.
NYX Pro Makeup US
@NYXCosmetics · Jun 22, 2023
IT'S A BARBIE PARTY!! say helllooo to our limited edition #NYXCosmeticsxBarbieTheMovie collection. 🎀 Barbie Mini Palettes - turn up the #Kenergy with 2 mini shadow palettes ft. a collectible bb Butter Gloss charm. ☀️ Barbie Mini Cheek Palette - meet the mini cheek palette of
Spread Score
How it worksNumbers
- Global campaign impressions, owner claim
- 4.2B
- Self-reported · Glossy
- Peak date
- Jul 2023
- Jun 23 ’23 to Jul 2023
- Platforms
- 8
- Started on Open web
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originNYX launched a Barbie makeup collection with a flip-phone mirror. Shoppers reported stockouts; resale coverage linked demand to TikTok. The campaign also used paid influencers, seeding kits and retail events.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
June 2023
IamBlueDevils precursor · Jun 19 ’23
A Reddit user spotted the collection on NYX’s French website before an announcement.[1]
Spread the same way
New cases, every week
How the next thing spread, the week it does.