Healthier on Ro with Serena Williams
Campaign · 2026 · Niche
A Super Bowl ad drew criticism on X, where one reaction reached 12M displayed views.
The Vigilant Fox 🦊
@VigilantFox · Feb 9, 2026
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can get them in pill form. I miss the days when the Super Bowl sold beer & trucks.
Pavvy G
@pavyg · Feb 9, 2026
One of the greatest athletes in the world is shamelessly now promoting weight loss drugs? I fear truly saddened by this, nobody should be encouraging people to take weight loss drugs, but especially a role model and icon of sport. I fear for the future. https://t.co/I4pWgk6nOX
Secular hijabi
@ShansDaBoss · Feb 9, 2026
this is so sick mind you this woman has been in great health for most of her life…
The Vigilant Fox 🦊@VigilantFox
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can get them in pill form. I miss the days when the Super Bowl sold beer & trucks.
Divya Gandotra Tandon
@divya_gandotra · Feb 9, 2026
What the hell is going on? > A Super Bowl ad normalising prescription weight-loss drugs > Marketed as “easy” and “convenient” > Fronted by a global icon like @serenawilliams > Watched by millions of children Prescription meds aren’t lifestyle hacks. They come with medical
Holger Rune
@holgerrune2003 · Feb 9, 2026
Being overweight comes with a health risk , like alcohol and seeking help to overcome personal challenges is always the right thing to do. I think it’s great that @serenawilliams don’t pretend it just happened overnight , but openly inform about what she did to achieve her
Nywele Ngumu
@mariahsudi · Feb 9, 2026
“A child who is not embraced by the village comes back to burn down the village” … if people wanted her to be a great role model on body image perhaps they would have kept silent in her youth, over her image
The Vigilant Fox 🦊@VigilantFox
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can get them in pill form. I miss the days when the Super Bowl sold beer & trucks.
Lord Immy Kant
@KantInEastt · Feb 9, 2026
Serena Williams injects herself with a GLP-1 weight loss drug promoting a big pharma. This is coming to India in huge numbers. https://t.co/TtIQuBwluy
Elsie 💿
@ElsienotElisee · Feb 9, 2026
This feels like a black mirror episode :/
The Vigilant Fox 🦊@VigilantFox
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can get them in pill form. I miss the days when the Super Bowl sold beer & trucks.
Spread Score
How it worksNumbers
- X seed views, live counter
- 12M
- As of Oct 15, 2026 · X · X / The Vigilant Fox
- Seed to peak
- same day
- Feb 9 ’26 to Feb 9 ’26
- Platforms
- 5
- Started on X
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originRo bought a Super Bowl placement starring Williams. Critical reposts spread on X, followed by Reddit discussion and reaction coverage. Holger Rune defended her disclosure. Ro later reported increased onboarding traffic during the game.
13 more events on this chart
Join free to see themTimeline (16)
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How the next thing spread, the week it does.