Grade B18 sourcesHIS-00897
SKIMS Mens All-Star campaign
Campaign · 2023 · Niche
Zoomph reported over 244 million impressions for SKIMS’ athlete-led menswear launch.
Versace Hottie
@evilrashida · Oct 23, 2023
A trumper AND he hates Beyoncé? Kim is so funny for this 😂 https://t.co/4qy8jxvKTM
Pop Crave@PopCrave
Nick Bosa for Kim Kardashian’s SKIMS.
Spread Score
How it worksNumbers
- Campaign impressions across launch accounts; Zoomph estimate
- 244M
- As of Nov 1, 2023 · Self-reported · Zoomph
- Seed to peak
- same day
- Oct 23 ’23 to Oct 23 ’23
- Platforms
- 4
- Started on X
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originSKIMS released athlete-led menswear creative before opening sales. Fans discussed it on Instagram, X and a Thunder forum; Bosa’s politics drew backlash. Zoomph later reported over 244 million campaign impressions.
12 more events on this chart
Join free to see themTimeline (15)
Spread the same way
New cases, every week
How the next thing spread, the week it does.