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Library/Campaign/Nicola Coughlan for Skims Soft Lounge
Grade B19 sourcesHIS-00898

Nicola Coughlan for Skims Soft Lounge

Campaign · 2024 · Niche

17Editable slideCertificate

Skims’s campaign video showed 128,124 likes on its live Instagram counter.

Original · Nicola Coughlan / SKIMS
Clip · SKIMS on Instagram
Nicola Coughlan wearing a white Soft Lounge slip dress amid flowers in the official campaign.
SKIMS / Elizaveta Porodina
Nicola Coughlan de "Bridgerton" estrela em marca de roupas de Kim Kardashian | CNN Brasil
CNN Brasil
SKIMS on Instagram: "The name on everyone’s lips: Nicola Coughlan makes her grand debut in our iconic Soft Lounge dress. @nicolacoughlan wears the Soft Lounge Long Sleeve Dress in Heather Grey."
SKIMS on Instagram
SKIMS on Instagram: "Nicola Coughlan For SKIMS. Everyone’s favorite romantic lead meets our viral dress. @nicolacoughlan wears the Soft Lounge Long Slip Dress in Lemonade."
SKIMS on Instagram
Nicola Coughlan is sending sapphics into a spiral in new SKIMS campaign
PinkNews
Everything Is Content - It Girl Nicola Coughlan, viral street interviews and birthing honesty Transcript and Discussion
Podscripts / Everything Is Content
The Nicola x SKIMS Campaign: Influencer Marketing Strategy
Scott Social
Nicola Coughlan May Have Just Signed a '6 Figure' Skin-Care Deal
NewBeauty

Spread Score

How it works
Reach8Contagion35Breadth20Velocity0Longevity2117

Numbers

Seed to peak
1 day
Jun 17 ’24 to Jun 18 ’24
Platforms
5
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • NewsjackingPrimary
  • Identity badge
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Skims released Coughlan’s Soft Lounge campaign on June 17. Fans shared the photographs on Reddit as Instagram comments mixed praise with boycott demands. GDELT news volume peaked the following day. No campaign sales total was established.

Google searchesJun ’24JulAugSepOctNovDecPeakInstagramRedditPressOpen webAudio
InstagramRedditPressOpen webAudio

11 more events on this chart

Join free to see them

Timeline (14)

  1. June 2024

    Nicola Coughlan / SKIMS seed · Jun 17 ’24

    Coughlan posted a Soft Lounge campaign photograph captioned “Everybody’s wearing @SKIMS.”[1][2]

    Open the first post ↗

  2. r/popculturechat platform jump · Jun 17 ’24

    Reddit users shared the campaign and praised its photographs while rejecting purchases from Skims.[3]

  3. Good Morning America press · Jun 17 ’24

    ABC covered the campaign and linked its casting to praise for body positivity in Bridgerton.[2]

Origin
Seeded
Sector
Fashion & accessories
Region
Global
Reported figure
—
Evidence
Grade B

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Google searchesJun ’24JulAugSepOctNovDecPeakInstagramRedditPressOpen webAudio
InstagramRedditPressOpen webAudio

11 more events on this chart

Join free to see them

  1. June 2024

    Nicola Coughlan / SKIMS seed · Jun 17 ’24

    Coughlan posted a Soft Lounge campaign photograph captioned “Everybody’s wearing @SKIMS.”[1][2]

    Open the first post ↗

  2. r/popculturechat platform jump · Jun 17 ’24

    Reddit users shared the campaign and praised its photographs while rejecting purchases from Skims.[3]

  3. Good Morning America press · Jun 17 ’24

    ABC covered the campaign and linked its casting to praise for body positivity in Bridgerton.[2]

  1. backlash · Jun 17 ’24

  2. commercial · Jun 17 ’24

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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