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Library/Product/Loewe I Told Ya Collection
Grade B14 sourcesHIS-00952

Loewe I Told Ya Collection

Product · 2024 · Notable

42Editable slideCertificate

Loewe sold the Challengers I TOLD YA shirt for $330 as fans made cheaper bootlegs.

LOEWE's page for the special-edition I TOLD YA shirts from Challengers
LOEWE
The Lyst Index Q2-24
Lyst
LOEWE launches the special edition capsule 'I TOLD YA' - HIGHXTAR.
HIGHXTAR

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity63Longevity3342

Numbers

Seed to milestone
7 days
Apr 25 ’24 to May 2 ’24
Platforms
3
Started on Open web
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in usePrimary
  • Dupe economy
  • Scarcity drop

How it spread

Trace the origin

Zendaya wore the I TOLD YA shirt from Challengers in New York on April 22, 2024, and Loewe's capsule was on sale by April 25. Press reported fan bootlegs and cheaper copies, and fans wore the shirts outside Loewe's June show in Paris.

Documented milestone; not a measured attention peak.

Google searchesApr ’24MayJunJulSepNovMilestonePressOpen webRetail
PressOpen webRetail

7 more events on this chart

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Timeline (10)

  1. April 2024

    Josh O’Connor / Jonathan Anderson precursor · Apr 12 ’24

    Esquire documented their premiere appearances wearing the slogan, including O’Connor’s bespoke Loewe button-down.[13]

  2. Zendaya precursor · Apr 22 ’24

    Zendaya wore the grey I TOLD YA shirt in the streets of New York, Vogue France reported.[4]

    LOEWE launches the special edition capsule 'I TOLD YA' - HIGHXTAR.

  3. LOEWE seed · Apr 25 ’24

    HIGHXTAR reported Loewe's limited-edition I TOLD YA capsule on sale at loewe.com.[2][1]

Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 9 events, 12 sources · Score 44
Origin
Seeded
Sector
Fashion & accessories
Region
Global
Reported figure
—
Evidence
Grade B

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Google searchesApr ’24MayJunJulSepNovMilestonePressOpen webRetail
PressOpen webRetail

7 more events on this chart

Join free to see them

  1. April 2024

    Josh O’Connor / Jonathan Anderson precursor · Apr 12 ’24

    Esquire documented their premiere appearances wearing the slogan, including O’Connor’s bespoke Loewe button-down.[13]

  2. Zendaya precursor · Apr 22 ’24

    Zendaya wore the grey I TOLD YA shirt in the streets of New York, Vogue France reported.[4]

    LOEWE launches the special edition capsule 'I TOLD YA' - HIGHXTAR.

  3. LOEWE seed · Apr 25 ’24

    HIGHXTAR reported Loewe's limited-edition I TOLD YA capsule on sale at loewe.com.[2][1]

  1. press · Apr 26 ’24

  2. press · May 1 ’24

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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