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Library/Activity/Out West Challenge
Grade B10 sourcesHIS-00961

Out West Challenge

Activity · 2019 · Niche

22Editable slideCertificate

A December 2019 TikTok dance by Nicole Bloomgarden reached Fortnite and The Tonight Show.

Original · Nicole Bloomgarden (@nicolebloomgarden)
The Star
The Washington Post, syndicated by The Star
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Elite Daily
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Capital / PopBuzz
Out West Challenge | Know Your Meme
Know Your Meme
TikTok's "Out West" Is Coming To Fortnite As An Emote
Cultured Vultures

Spread Score

How it works
Reach0ContagionNo data yetBreadth30Velocity0Longevity7722

Numbers

Seed to peak
7 weeks
Dec 28 ’19 to Feb 13 ’20
Platforms
4
Started on TikTok
Origin
Organic
Entertainment

Mechanics

  • ChallengePrimary
  • Platform jump
  • Controversy

How it spread

Trace the origin

Bloomgarden invited copies with a hashtag and a request to tag her. Ellen’s account and Hype House members joined; she asserted her authorship on February 16, before Usher’s February 29 version. The dance travelled while creator credit remained contested.

Jan ’20FebMarMayJulAugSepDecApr ’21JulTikTokRetailPressTV
TikTokRetailPressTV

6 more events on this chart

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Timeline (9)

  1. December 2019

    Nicole Bloomgarden (@nicolebloomgarden) seed · Dec 28 ’19

    Bloomgarden posted her dance and asked participants to tag her and use #outwestchallenge.[1][8][3]

    11 Black TikTokers You Should Already Be Following
    Open the first post ↗

  2. February 2020

    Hype House members platform jump · Feb 2020

    Several Hype House members performed the routine at the NBA All-Star game.[9]

    Best TikTok songs 2020: Every viral song from TikTok

  3. Ellen DeGeneres peak · Feb 13 ’20

    As #outwestchallenge began trending, Ellen DeGeneres' TikTok posted a dance video featuring @officialfikshun.[3]

    Out West Challenge | Know Your Meme
Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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NEW DANCE ALERT! 🚨 if u use my dance tag me so i can see🤗 @theestallion #writethelyrics #PlayWithLife #foyou #fyp #foryoupage #newdance #savage

3M derivatives

New cases, every week

How the next thing spread, the week it does.

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Jan ’20FebMarMayJulAugSepDecApr ’21JulTikTokRetailPressTV
TikTokRetailPressTV

6 more events on this chart

Join free to see them

  1. December 2019

    Nicole Bloomgarden (@nicolebloomgarden) seed · Dec 28 ’19

    Bloomgarden posted her dance and asked participants to tag her and use #outwestchallenge.[1][8][3]

    11 Black TikTokers You Should Already Be Following
    Open the first post ↗

  2. February 2020

    Hype House members platform jump · Feb 2020

    Several Hype House members performed the routine at the NBA All-Star game.[9]

    Best TikTok songs 2020: Every viral song from TikTok

  3. Ellen DeGeneres peak · Feb 13 ’20

    As #outwestchallenge began trending, Ellen DeGeneres' TikTok posted a dance video featuring @officialfikshun.[3]

    Out West Challenge | Know Your Meme

  1. owner response · Feb 16 ’20

  2. platform jump · Feb 29 ’20

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Why it worked

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