LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Product/Vacation Classic Whip
Grade B13 sourcesHIS-00993

Vacation Classic Whip

Product · 2022 · Niche

37Editable slideCertificate

Vacation's $22 whipped-cream-can sunscreen sold out after millions of TikTok views.

#tiktok #marketing #beauty #cosmetics #influencermarketing | Marty Bell | 32 comments
Marty Bell / LinkedIn
Our 2022 Poolside with Poosh was a Splash
Poosh (event organizer)
Viral 'whipped cream' sunscreen back in stock
Good Morning America / ABC News
Vacation® Classic Whip (Pack of 3) | Vacation®
Vacation Inc.
How Vacation’s Latest Innovation Took over the SPF Category
BeautyMatter
Glossy Pop Newsletter: What Vacation did next — How the 3-year-old brand continues to shake up the sunscreen category
Glossy
TikTok Is Obsessed With This Whipped Sunscreen — and We Found It on Amazon
Entertainment Tonight

Spread Score

How it works
Reach51Contagion60Breadth20Velocity3LongevityNo data yet37

Numbers

TikTok views reported by Entertainment Tonight (method not given)
100M
As of Apr 24, 2024 · TikTok · Self-reported · Entertainment Tonight
Seed to peak
5 months
Aug 29 ’22 to Feb 2 ’23
Platforms
4
Started on Retail
Origin
Seeded
Beauty & personal care

Mechanics

  • Sell-out loopPrimary
  • Scarcity drop
  • Platform jump

How it spread

Trace the origin

Vacation launched Classic Whip, an SPF 30 mousse in a whipped-cream-style can, in August 2022. Creator demos on TikTok drew millions of views, it sold out, and it was back in stock by February 2023.

Google searchesJul ’22SepNovFeb ’23AprSepMar ’24MayOctMay ’25SepPeakOpen webPressRetailTikTok
Open webPressRetailTikTok

10 more events on this chart

Join free to see them

Timeline (13)

  1. August 2022

    Vacation Inc. precursor · Aug 18 ’22

    Hypebae reported Classic Whip would be available for presale on Aug. 18.[7]

    Open the first post ↗

  2. The Independent precursor · Aug 19 ’22

    The Independent covered the video montage Vacation used to debut Classic Whip, priced at $22.[8]

  3. Vacation Inc. precursor · Aug 21 ’22

    Vacation emailed customers to reserve a can of Whip, with a free limited edition air freshener.[5]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event
  2. 2026-10-15Added: 12 events, 12 sources · Score 37
Origin
Seeded
Sector
Beauty & personal care
Region
US
TikTok views reported by Entertainment Tonight (method not given)
100M
As of Apr 24, 2024 · TikTok · Self-reported · Entertainment Tonight
Evidence
Grade B

Spread the same way

Burt’s Bees x Hidden Valley Ranch Dippers

Open web · 2024

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

KFC x Crocs

Retail · 2020

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJul ’22SepNovFeb ’23AprSepMar ’24MayOctMay ’25SepPeakOpen webPressRetailTikTok
Open webPressRetailTikTok

10 more events on this chart

Join free to see them

  1. August 2022

    Vacation Inc. precursor · Aug 18 ’22

    Hypebae reported Classic Whip would be available for presale on Aug. 18.[7]

    Open the first post ↗

  2. The Independent precursor · Aug 19 ’22

    The Independent covered the video montage Vacation used to debut Classic Whip, priced at $22.[8]

  3. Vacation Inc. precursor · Aug 21 ’22

    Vacation emailed customers to reserve a can of Whip, with a free limited edition air freshener.[5]

  1. seed · Aug 29 ’22

  2. press · Sep 1 ’22

Join free to see the other 10 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 13 sources. Start with a free account.

Join freeGo Pro