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Library/Campaign/The Epic Split
Grade B12 sourcesHIS-01019

The Epic Split

Campaign · 2013 · Notable

52Editable slideCertificate

Van Damme’s truck stunt reached 59 million YouTube views within a month.

Original · Volvo Trucks
Volvo Trucks - The Epic Split feat. Van Damme
Volvo Trucks on YouTube
The Epic Split
Wikipedia (non-free, fair use)
Jean-Claude Van Damme and Volvo Trucks perform world-first stunt
Volvo Trucks
Epic triumph for Volvo Trucks’ campaign at Cannes Lions
Volvo Trucks
Jean-Claude Van Damme's Epic Split | Know Your Meme
Know Your Meme
Behind the scenes of JCVD's epic Volvo split - fxguide
fxguide

Spread Score

How it works
Reach54Contagion35Breadth30Velocity100LongevityNo data yet52

Numbers

Original upload only, June lower bound
73M
As of Jun 22, 2014 · YouTube · Self-reported · Volvo Trucks
Peak date
Week of Nov 15, 2013
Nov 14 ’13 to Week of Nov 15, 2013
Platforms
3
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

The stunt made steering precision visible to non-specialists. For the wider Live Test series, the agency describes targeting buyers and advisers, then pairing YouTube with outlet-specific press materials. Epic Split’s parodies added a separate path of circulation.

Dates use the stated precision; chart positions are date anchors.

Dec ’13Jan ’14MarMayJunYouTubePressOpen web
YouTubePressOpen web

8 more events on this chart

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Timeline (11)

  1. November 2013

    Volvo Trucks seed · Nov 14 ’13

    Volvo Trucks announced the Van Damme film demonstrating its steering system.[1][2]

    Jean-Claude Van Damme and Volvo Trucks perform world-first stunt
    Open the first post ↗

  2. Volvo Trucks peak · Week of Nov 15, 2013

    The film was the world’s most shared video a day after release, according to Volvo.[3]

    Epic triumph for Volvo Trucks’ campaign at Cannes Lions

  3. ITV News press · Nov 15 ’13

    ITV reported that the video had been played 10 million times.[4]

Origin
Mixed
Sector
Auto & mobility
Region
SE
Original upload only, June lower bound
73M
As of Jun 22, 2014 · YouTube · Self-reported · Volvo Trucks
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Dec ’13Jan ’14MarMayJunYouTubePressOpen web
YouTubePressOpen web

8 more events on this chart

Join free to see them

  1. November 2013

    Volvo Trucks seed · Nov 14 ’13

    Volvo Trucks announced the Van Damme film demonstrating its steering system.[1][2]

    Jean-Claude Van Damme and Volvo Trucks perform world-first stunt
    Open the first post ↗

  2. Volvo Trucks peak · Week of Nov 15, 2013

    The film was the world’s most shared video a day after release, according to Volvo.[3]

    Epic triumph for Volvo Trucks’ campaign at Cannes Lions

  3. ITV News press · Nov 15 ’13

    ITV reported that the video had been played 10 million times.[4]

  1. platform jump · Nov 16 ’13

  2. press · Nov 20 ’13

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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