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Library/Campaign/TeamTrees
Grade B7 sourcesHIS-01059

TeamTrees

Campaign · 2019 · Niche

37Editable slideCertificate

The tree-planting fundraiser drew more than 800,000 unique donors.

Spread Score

How it works
Reach64Contagion35Breadth10Velocity23LongevityNo data yet37

Numbers

Partner-reported social impressions
4.6B
As of Dec 19, 2019 · Self-reported · TINT
Seed to peak
8 weeks
Oct 25 ’19 to Dec 19 ’19
Platforms
5
Started on YouTube
Origin
Seeded
Politics & civic

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

MrBeast and Mark Rober launched a creator fundraiser with Arbor Day Foundation. Donations and social posts carried it beyond YouTube. The target was passed in December, and the organizers later reported planting the promised trees.

Apr ’19JunSepNovJan ’20MarJunDecAug ’21Apr ’22OctDecRedditYouTubePressXOpen web
RedditYouTubePressXOpen web

6 more events on this chart

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Timeline (9)

  1. May 2019

    MrBeast’s fans precursor · May 2019

    Fans suggested planting trees to mark MrBeast’s subscriber milestone.[1]

  2. October 2019

    MrBeast and Mark Rober seed · Oct 25 ’19

    The creators launched the fundraising challenge with Arbor Day Foundation.[2]

  3. The Verge press · Oct 25 ’19

    The Verge reported that hundreds of YouTubers were joining the fundraiser.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 8 events, 5 sources · Score 37
Origin
Seeded
Sector
Politics & civic
Region
US
Partner-reported social impressions
4.6B
As of Dec 19, 2019 · Self-reported · TINT
Evidence
Grade B

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R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

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Just One Cornetto (ReMAXed)

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Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

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Apr ’19JunSepNovJan ’20MarJunDecAug ’21Apr ’22OctDecRedditYouTubePressXOpen web
RedditYouTubePressXOpen web

6 more events on this chart

Join free to see them
  1. May 2019

    MrBeast’s fans precursor · May 2019

    Fans suggested planting trees to mark MrBeast’s subscriber milestone.[1]

  2. October 2019

    MrBeast and Mark Rober seed · Oct 25 ’19

    The creators launched the fundraising challenge with Arbor Day Foundation.[2]

  3. The Verge press · Oct 25 ’19

    The Verge reported that hundreds of YouTubers were joining the fundraiser.[1]

  1. first amplifier · Oct 25 ’19

  2. platform jump · Oct 29 ’19

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

Do this

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