Firefox’s community-funded newspaper ad
Campaign · 2004 · Niche
About 10,000 contributors funded a two-page Firefox newspaper ad in 2004.
Spread Score
How it worksNumbers
- Campaign contributors
- ~10K
- Contemporary press report · Digi.no
- Seed to milestone
- 8 weeks
- Oct 19 ’04 to Dec 16 ’04
- Platforms
- 2
- Started on Open web
- Origin
- Mixed
- Technology
How it spread
Trace the originVolunteers raised money for a Firefox newspaper ad in October 2004. Donors promoted referral links; a French community relayed the appeal. Mozilla placed the resulting two-page spread in the December 16 New York Times.
Documented milestone; not a measured attention peak.
4 more events on this chart
Join free to see themTimeline (7)
October 2004
Mozilla seed · Oct 19 ’04
Mozilla announced a volunteer campaign to fund a New York Times ad.[1]
Jesse Ruderman first amplifier · Oct 19 ’04
Jesse Ruderman donated and invited readers to donate through his referral link.[2]
Jesse Ruderman’s readers owner response · Oct 19 ’04
Readers reported donating through his link; comments exposed payment confusion and demand for a printed keepsake.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.