Atlassian’s $5 Stimulus Package
Campaign · 2009 · Niche
A five-day offer spread through email and Twitter; 7,286 organizations bought licenses.
Spread Score
How it worksNumbers
- Purchasing organizations
- 7.3K
- Apr 20–24, 2009 · Company report · Open web · Self-reported · Atlassian
- Seed to milestone
- 8 days
- Apr 20 ’09 to Apr 28 ’09
- Platforms
- 3
- Started on Open web
- Origin
- Seeded
- Technology
Mechanics
How it spread
Trace the originAtlassian offered $5 small-team licenses for five days. A surviving email forward and trade reporting document email and Twitter circulation. The company reported 7,286 purchasing organizations and 13,126 licenses.
Documented milestone; not a measured attention peak.
3 more events on this chart
Join free to see themTimeline (6)
April 2009
Atlassian seed · Apr 20 ’09
Atlassian opened its $5 license offer through April 24, with proceeds pledged to charity.[1]
eWeek press · Apr 20 ’09
eWeek reported the five-day starter-license offer for small teams.[2]
Martin Cleaver platform jump · Apr 20 ’09
Cleaver forwarded the campaign email to TorCamp and recommended the offer to small teams.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.