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Library/Activity/Hyrox
Grade A26 sourcesHIS-01191

Hyrox

Activity · 2017 · Notable

45Editable slideCertificate

Puma reported over 650,000 Hyrox participants in the 2024/25 season.

Clip · HYROX: The World Series of Fitness Racing on YouTube
Infront bolsters fitness portfolio through further HYROX investment
Infront
Puma's first Hyrox footwear collection and performance apparel, January 2025.
PUMA
HYROX Official on Instagram: "🖤 This is just the beginning. We’re proud to announce that we’ve just crossed the one million ticket mark since our start in 2017. As we celebrate seven years of…
HYROX Official on Instagram
Infront makes strategic investment in HYROX, the world series of fitness
Infront
HYROX: NEW ticketing system for F45 HYROX London - Running Industry Alliance
HYROX via Running Industry Alliance
PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX –The World Series of Fitness Racing
PUMA
Hyrox Training Club sign outside The Gym Group in Strood, September 2025. CC BY-SA 4.0.
OathOn / Wikimedia Commons
PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX
PUMA
HYROX Celebrates 5,000 Training Clubs and Launch of its Performance Centers
HYROX via Fitt Insider
HYROX Hamburg Recap Video
HYROX: The World Series of Fitness Racing on YouTube
Fitness-Races in über 40 Ländern: Die Hyrox-Gründer über ihr Erfolgsgeheimnis
OMR
TIME100 Most Influential Companies 2024: Hyrox
TIME

Spread Score

How it works
Reach31Contagion45Breadth80Velocity0Longevity6945

Numbers

Historical #hyroxlondon Instagram posts; conservative floor
20K
As of Feb 27, 2024 · Instagram · BBC News
Observed peak date
Week of Feb 6, 2025
Nov 18 ’17 to Week of Feb 6, 2025
Platforms
7
Started on Retail
Origin
Mixed
Sports

Mechanics

  • Maker origin
  • Identity badge
  • Scarcity drop
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Hyrox began as CUROX in Hamburg and spread through gym classes and race posts on Instagram and TikTok. Sell-outs led to a ticket ballot and complaints. Its observed Wikipedia peak preceded the million-ticket announcement and Puma's report of over 650,000 season participants.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsAug ’17DecApr ’19Sep ’20Mar ’22DecOct ’23Apr ’24SepFeb ’25JunOctObserved peakAudioRetailTVOpen webPressInstagramTikTok
AudioRetailTVOpen webPressInstagramTikTok

13 more events on this chart

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Timeline (16)

  1. November 2017

    Christian Toetzke / OMR precursor · Nov 8 ’17

    Toetzke promoted CUROX on OMR's podcast with a discount code for listeners.[1]

    Open the first post ↗

  2. CUROX / Upsolut Sports seed · Nov 18 ’17

    CUROX staged its first fitness race in Hamburg's exhibition halls.[2][3][4][5]

  3. December 2019

    Infront commercial · Dec 15 ’19

    Infront announced its investment and reported a Hamburg sell-out with over 3,000 participants.[6]

    Infront makes strategic investment in HYROX, the world series of fitness

  1. platform jump · Aug 2022

  2. platform jump · Mar 2023

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Why it worked

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Origin
Mixed
Sector
Sports
Region
DE
Historical #hyroxlondon Instagram posts; conservative floor
20K
As of Feb 27, 2024 · Instagram · BBC News
Evidence
Grade A

Spread the same way

Activity · TikTok · 202348

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Emily Thornton and Lucy Hird / Soft Girls Who Hike

A TikTok explainer from an account with 40 followers led to soft-hiking posts and meetups.

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New cases, every week

How the next thing spread, the week it does.