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Library/Film/Wicked (2024 film)
Grade A24 sourcesHIS-01199

Wicked (2024 film)

Film · 2024 · ViralVerification level 2: Fact-checked

71Editable slideCertificate

Wicked's film, press-tour memes and soundtrack accompanied a $758.7 million run.

Trailer · Universal Pictures on YouTube
Clip · Staged Right on YouTube

masha

@MashaParty · Nov 21, 2024

54.3K1K
Post · @MashaParty on X
Clip · Universal Pictures Australia on YouTube
Wicked | Universal Pictures At Home
Universal Pictures
Wicked (2024 film): poster
Wikipedia (non-free, fair use)
Wicked - Official Trailer
Universal Pictures on YouTube
Super Bowl Trailers from Twisters, Wicked and More Showcase Universal's 2024 Film Slate
NBCUniversal
Ariana Grande at the Fourth Annual Academy Museum Gala held at Academy Museum of Motion Pictures on October 19, 2024 in Los Angeles, California.
Variety
WICKED: OZ casts a spell on Amazon
Amazon
Cynthia Erivo in an advertisement for 'Wicked' at Target
Deadline
Ariana Grande is Glinda in WICKED, directed by Jon M. Chu
Variety
Post by @MashaParty on X
@MashaParty on X
Are you holding space for the lyrics of 'Defying Gravity?' The new 'Wicked' meme has us giggling
PRIDE / equalpride (publisher of the original interview)
Cynthia Erivo and Ariana Grande in a 'Wicked' still; Paul Mescal in a 'Gladiator 2' still
Deadline
Tracy E. Gilchrist, Cynthia Erivo, Ariana Grande
Variety
Wicked storms to Number 1 on the Official Compilations Chart with record-breaking debut
Official Charts Company
How Universal Collaborated with Hundreds of Brands to Create the Merchandise Magic of "Wicked"
NBCUniversal
Wicked | What Is This Feeling
Universal Pictures Australia on YouTube
One year of Holding Space: How a Wicked meme changed the world
Out / equalpride
Wicked Tops Streaming Charts in First Week on Peacock
NBCUniversal
Jonathan Bailey, Ariana Grande and Cynthia Erivo in an interview before the Mexico City premiere; CC BY 3.0.
Beto Pasillas
Out Magazine on Instagram: "Long an anthem embraced by folks who have been othered, “Defying Gravity’s” lyrics took on new weight in the days after the election on Nov. 5. When asked what it means…
Out Magazine on Instagram
"Wicked"
IndieWire

Spread Score

How it works
Reach96Contagion45Breadth100Velocity45Longevity4271

Numbers

Studio-reported promotional-partner impressions
25B
As of Nov 25, 2024 · Self-reported · Deadline
Observed peak date
Week of Nov 28, 2024
Nov 3 ’24 to Week of Nov 28, 2024
Platforms
10
Started on Box office
Leverage
5.1×
$758.7M on $145M–$150M budget

Mechanics

  • CatchphrasePrimary
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Universal launched Wicked with ads and retail tie-ins. A press-junket exchange became the holding-space meme on X and TikTok. The film set a Broadway-adaptation opening record, while its soundtrack entered US and UK charts.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’24MayAugNovDecFeb ’25MayOctMay ’26OctObserved peakTVRetailInstagramBox officePressXYouTubeTikTokOpen webAudio
TVRetailInstagramBox officePressXYouTubeTikTokOpen webAudio

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2024

    Universal Pictures precursor · Feb 11 ’24

    Universal released the first look at Wicked during the Super Bowl.[1][2]

    "Wicked"
    Open the first post ↗

  2. October 2024

    Target precursor · Oct 3 ’24

    Target announced more than 150 Wicked products and an Erivo-led TV and social campaign.[3]

  3. Cynthia Erivo precursor · Oct 16 ’24

    Erivo criticized a fan-edited poster that covered her eyes.[4]

    Ariana Grande at the Fourth Annual Academy Museum Gala held at Academy Museum of Motion Pictures on October 19, 2024 in Los Angeles, California.

  1. seed · Nov 3 ’24

  2. backlash · Nov 10 ’24

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Studio-reported promotional-partner impressions
25B
As of Nov 25, 2024 · Self-reported · Deadline
Evidence
Grade A

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How the next thing spread, the week it does.