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Library/Film/Weapons
Grade A19 sourcesHIS-01225

Weapons

Film · 2025 · Viral

64Editable slideCertificate

Cryptic marketing and running-pose memes accompanied a $270 million worldwide horror hit.

Trailer · Warner Bros. on YouTube

Kayla

@luv2read13 · Aug 8, 2025

149.2K119
Post · @luv2read13 on X
Clip · TikTok
Weapons poster: children running into the dark, seen from behind
Warner Bros. / New Line Cinema
Weapons teaser poster
Adweek
Weapons wide key art: running silhouettes
Warner Bros. / New Line Cinema
Weapons | Official Trailer 2
Warner Bros. on YouTube
Julia Garner in 'Weapons'
Deadline
A TikTok using the Weapons run
@luv2read13 on X
A boy at a window, seen from behind, in Weapons
Variety
Amy Madigan, Oscar winner for Weapons
The Hollywood Reporter
Zach Cregger, writer-director of Weapons
Kevin Paul / Wikimedia Commons / CC BY 4.0
Weapons Los Angeles premiere, July 31, 2025
The Hype Magazine
The Weapons run meme template
Know Your Meme

Spread Score

How it works
Reach84Contagion35Breadth100Velocity48Longevity3164

Numbers

Worldwide theatrical gross, live tracker at research date
$270.1M
As of Oct 22, 2026 · The Numbers
Peak proxy date
Week of Aug 10, 2025
Aug 5 ’25 to Week of Aug 10, 2025
Platforms
7
Started on Box office
Leverage
7.1×
$270.1M on $38M budget

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Pairing
  • Identity badge

How it spread

Trace the origin

Warner promoted a missing-children mystery through a website, trailers and planned creator stunts. The film opened at number one, and running memes and Gladys costumes spread. The tracker later recorded $270 million worldwide.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’25MayJulAugSepNovFeb ’26MayAugNovPeak proxyOpen webYouTubeBox officeXTikTokPressTV
Open webYouTubeBox officeXTikTokPressTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2025

    Warner Bros. precursor · Apr 14 ’25

    Warner launched Maybrook News with a fictional report about children disappearing at 2:17 a.m.[1]

    Open the first post ↗

  2. Warner Bros. precursor · Apr 29 ’25

    Warner released the first full trailer; Deadline covered its missing-classroom premise.[2][3]

    Julia Garner in 'Weapons'

  3. June 2025

    Warner Bros. precursor · Jun 23 ’25

    A countdown livestream led into the second trailer and another set of unexplained images.[4]

  1. precursor · Jul 31 ’25

  2. seed · Aug 5 ’25

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Why it worked

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Pro opens the playbook, all 11 sourced numbers and 19 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide theatrical gross, live tracker at research date
$270.1M
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

Spread the same way

Film · Box office · 202373

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Illumination / Nintendo; Universal Pictures (distributor)

Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.

$1.37B on a $100M budget

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