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Library/Series/House of the Dragon
Grade A23 sourcesHIS-01266

House of the Dragon

Series · 2022 · Viral

60Editable slideCertificate

HBO claimed 9.986 million US viewers for its Targaryen prequel’s first night.

Trailer · HBO Max on YouTube
Clip · Alt Shift X on YouTube
House of the Dragon launch key art: a Targaryen in red before a dragon.
WB Shop / HBO
House of the Dragon title art.
HBO; George R.R. Martin and Ryan Condal (co-creators)
Title card and dragon from the Max official trailer.
HBO Max on YouTube
The Iron Throne room lit red.
Deadline
Alicent Hightower and Rhaenyra Targaryen in a scene from House of the Dragon.
Variety
A figure in a red cloak before the Iron Throne.
Deadline
Emma D'Arcy, whose 'Negroni Sbagliato' clip went viral.
NPR (via KQED)
A crowd scene from House of the Dragon.
The Hollywood Reporter
Courtiers kneeling in a scene from House of the Dragon.
Variety
Fabien Frankel as Criston Cole by a campfire.
Variety
A Targaryen prince in a scene from House of the Dragon.
Variety
Daemon and Rhaenyra Targaryen forehead to forehead.
The Hollywood Reporter
Elliot Grihault and Emma D'Arcy in a scene from House of the Dragon.
Variety
Candlelit scene from House of the Dragon.
Variety
A Targaryen princess at the Iron Throne.
TheWrap
A scene from House of the Dragon season 2.
TVLine

Spread Score

How it works
Reach86Contagion35Breadth80Velocity32Longevity4460

Numbers

Prelaunch US campaign reach, nearly; WBD memo claim
130M
As of Aug 19, 2022 · Self-reported · Deadline
Observed peak date
Week of Aug 27, 2022
Aug 21 ’22 to Week of Aug 27, 2022
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Identity badgePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Pairing

How it spread

Trace the origin

HBO launched the prequel with paid promotion and claimed a record series premiere. Viewers made memes and explainers, then reused promotional interview audio. Wikipedia attention peaked in launch week within the 2022–24 window; later seasons sustained audiences.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’22AugSepNovMar ’23SepMay ’24AugMay ’25DecAug ’26Observed peakYouTubePressTVXOpen webTikTok
YouTubePressTVXOpen webTikTok

13 more events on this chart

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Timeline (16)

  1. July 2022

    HBO Max precursor · Jul 20 ’22

    HBO released the official trailer before the series premiere.[1][2]

    The Iron Throne room lit red.
    Open the first post ↗

  2. August 2022

    Deadline precursor · Aug 19 ’22

    Deadline valued HBO’s launch campaign at over $100M, including ad-space value and cash.[1]

  3. HBO seed · Aug 21 ’22

    HBO and HBO Max released the first episode of the Targaryen prequel in the US.[3][4]

  1. platform jump · Aug 22 ’22

  2. owner response · Aug 26 ’22

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Prelaunch US campaign reach, nearly; WBD memo claim
130M
As of Aug 19, 2022 · Self-reported · Deadline
Evidence
Grade A

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