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Library/Series/The Traitors (US)
Grade A21 sourcesHIS-01241

The Traitors (US)

Series · 2023 · Notable

50Editable slideCertificate

The reality contest reached No. 8 on Nielsen's streaming originals chart in season two.

Trailer · Peacock on YouTube

Myles Tanzer

@mylestanzer · Jan 25, 2024

oh lord not ekin su…

150
Post · @mylestanzer on X
The Traitors Season 2 Trailer Teases "Betrayal, Sabotage & Murder" with an All-Star Celebrity Cast
NBC
The Traitors | Official Trailer | Peacock Original
Peacock on YouTube
First Look: New Original Competition Series The Traitors
Peacock
'The Traitors’ Renewed For Season 2 At Peacock Plus Season 1 Reunion Hosted By Andy Cohen
Deadline
Alan Cumming with a cat
Variety
Alan Cumming / The Traitors
Variety
Phaedra Parks in The Traitors
TIME
‘The Traitors’ Season 3 Debuts as Most-Watched Unscripted Series in US
NBCUniversal
Ardross Castle in the Scottish Highlands, the filming location; photographed in 2015, before the series.
valenta / Geograph / CC BY-SA 2.0
‘The Traitors’ Expands Across NBCUniversal With ‘New Blood’ on NBC and Three More Seasons on Peacock
NBCUniversal
The round table
TheWrap
'The Traitors' Star Trishelle Cannatella Doesn't Think She's a Villain: 'The Tagline Is Betrayal'
TheWrap
Phaedra Parks's Best Moments From The Traitors
Taste of Reality
Cloaked Traitors in Peacock's Bumble campaign
Broadcasting+Cable

Spread Score

How it works
Reach48Contagion35Breadth70Velocity65Longevity3350

Numbers

Milestone date
Week of Jan 15, 2024
Jan 12 ’23 to Week of Jan 15, 2024
Platforms
6
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Mystery & lore
  • Controversy

How it spread

Trace the origin

Peacock released the series in 2023. Weekly episodes and an all-celebrity cast followed in 2024; fan clips became memes. It entered Nielsen's originals top ten and won the reality-competition Emmy.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’22Feb ’23JunOctFeb ’24MarAprJulOctFeb ’25MilestoneOpen webTVYouTubeXPressTikTok
Open webTVYouTubeXPressTikTok

13 more events on this chart

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Timeline (16)

  1. January 2023

    Peacock precursor · Jan 4 ’23

    Peacock previewed its Alan Cumming-hosted competition series ahead of its January release.[1]

    First Look: New Original Competition Series The Traitors
    Open the first post ↗

  2. Peacock / Studio Lambert seed · Jan 12 ’23

    Peacock released all ten episodes of the first US season, mixing reality stars with civilian contestants.[2][1][3]

    'The Traitors’ Renewed For Season 2 At Peacock Plus Season 1 Reunion Hosted By Andy Cohen

  3. BBC platform jump · Jan 13 ’23

    The BBC released the US series on iPlayer ahead of its BBC Three and BBC One broadcasts.[3]

  1. owner response · Dec 24 ’23

  2. owner response · Jan 12 ’24

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 201766

13 Reasons Why

Netflix

The Netflix series drew more than 11 million tweets within a month of release.

42.2K sold

1 / 8

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New cases, every week

How the next thing spread, the week it does.