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Library/Moment/Linsanity
Grade B18 sourcesHIS-01247

Linsanity

Moment · 2012 · Notable

47Editable slideCertificate

Jeremy Lin’s breakout run made his jersey the NBA Store’s No. 2 annual seller.

Jeremy Lin dribbling for the Knicks
CBS News / Associated Press
Lin drives against the Lakers, February 2012
NBC Sports
Lin at Madison Square Garden
CBS News
Lin on the Knicks bench
The Christian Science Monitor
Jeremy Lin at the TIME 100 gala on April 24, 2012. CC BY 3.0.
David Shankbone
Jeremy Lin passed against Sacramento at Madison Square Garden on February 15, 2012. CC BY 2.0.
sukhchander
Jeremy Lin
Wikipedia

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity56Longevity2047

Numbers

Seed to peak proxy
13 days
Feb 4 ’12 to Feb 17 ’12
Platforms
7
Started on TV
Origin
Organic
Sports

Mechanics

  • UnderdogPrimary
  • Catchphrase
  • Identity badge
  • Platform jump
  • Press loop

How it spread

Trace the origin

Lin broke out against the Nets, and fans celebrated in a postgame thread. Twitter puns, YouTube highlights and Weibo attention followed. Jersey demand and TV ratings rose, while racist coverage drew criticism.

Proxy date; not a directly measured attention peak.

Google searchesOct ’11Feb ’12MarMayOct ’13Mar ’15Aug ’16Jan ’18Jun ’19Jun ’20Peak proxyTVOpen webPressXYouTubeXiaohongshuRetail
TVOpen webPressXYouTubeXiaohongshuRetail

13 more events on this chart

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Timeline (16)

  1. February 2012

    Jeremy Lin seed · Feb 4 ’12

    Lin scored 25 points off the bench as New York beat New Jersey 99-92.[1]

    Open the first post ↗

  2. Seth Rosenthal / Posting and Toasting platform jump · Feb 5 ’12

    Rosenthal opened a postgame thread celebrating the Jeremy Lin game at 03:00 UTC, February 4 in New York.[2]

  3. NBC Sports press · Feb 5 ’12

    NBC Sports described Lin as the point guard the Knicks had needed.[3]

    Lin drives against the Lakers, February 2012

  1. platform jump · Feb 10 ’12

  2. platform jump · Feb 11 ’12

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 18 sources. Start with a free account.

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Origin
Organic
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.