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Library/Film/The Super Mario Bros. Movie
Grade A27 sourcesHIS-01273

The Super Mario Bros. Movie

Film · 2023 · Viral

73Editable slideCertificate

Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.

Trailer · Illumination on YouTube

nora 🌱

@norafawn · Apr 7, 2023

two tickets for the super mario bros movie please

21.9K110
Post · @norafawn on X
Clip · Schaffrillas Productions on YouTube
Clip · Lyrical Lemonade on YouTube
The Super Mario Bros. Movie poster with Mario, Luigi, Peach and Bowser.
Illumination / Nintendo; Universal Pictures (distributor)
Official Lush collaboration products licensed for the film.
Lush / Nintendo / Illumination / Universal
Mario Kart racers on Rainbow Road in the final trailer.
Illumination on YouTube
Mario, Peach and Toad looking out over the desert.
Deadline
Mario and Luigi in a scene from the film.
Variety
Peach and Mario in the Mushroom Kingdom.
TIME
The kart race on Rainbow Road.
Variety
Jack Black in the official 'Peaches' music video.
Lyrical Lemonade on YouTube
Mario and Luigi in Brooklyn.
Deadline
Bowser in The Super Mario Bros. Movie.
Deadline
Mario and Luigi wide-eyed, from the Super Bowl ad that revived the Super Show rap.
Video Games Chronicle

Spread Score

How it works
Reach100Contagion35Breadth100Velocity54Longevity5073

Numbers

Worldwide box office, The Numbers; live counter
$1.37B
As of Oct 22, 2026 · The Numbers
Milestone date
Week of Apr 9, 2023
Apr 4 ’23 to Week of Apr 9, 2023
Platforms
8
Started on Box office
Leverage
14×
$1.37B on $100M budget

Mechanics

  • Controversy
  • Mystery & lore
  • Identity badge
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Paid promotion and casting debates preceded the film's $204.6 million five-day domestic opening. Fans shared comics and cosplay, while Bowser's Peaches entered the Hot 100. Worldwide receipts reached $1.36 billion.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’21Feb ’22JulNovMar ’23MaySepMar ’24AugMar ’25MilestonePressYouTubeTVRetailBox officeXAudioOpen web
PressYouTubeTVRetailBox officeXAudioOpen web

12 more events on this chart

Join free to see them

Timeline (15)

  1. September 2021

    Nintendo / Illumination precursor · Sep 23 ’21

    Nintendo announced Chris Pratt as Mario and Charlie Day as Luigi during Nintendo Direct.[1]

    Open the first post ↗

  2. October 2022

    Nintendo / Illumination precursor · Oct 6 ’22

    The first trailer revealed Pratt's Mario voice after his casting had prompted backlash and memes.[2]

  3. February 2023

    Universal / 3AM precursor · Feb 12 ’23

    Universal and 3AM aired a plumbing ad during the Super Bowl in Brooklyn and Queens.[3][4]

    Mario and Luigi wide-eyed, from the Super Bowl ad that revived the Super Show rap.

  1. precursor · Mar 24 ’23

  2. seed · Apr 4 ’23

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Why it worked

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Pro opens the playbook, all 11 sourced numbers and 27 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide box office, The Numbers; live counter
$1.37B
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

Spread the same way

Series · YouTube · 202153

Yellowjackets

Showtime; Ashley Lyle and Bart Nickerson (creators)

Showtime reported over 5 million weekly viewers as Yellowjackets fan theories spread.

665.9K impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.