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Library/Moment/Netflix’s Christmas Day NFL games
Grade B25 sourcesHIS-01314

Netflix’s Christmas Day NFL games

Moment · 2024 · Notable

53Editable slideCertificate

Netflix reported nearly 65M US viewers across its Christmas NFL doubleheader.

Trailer · Beyoncé on YouTube
Trailer · Beyoncé on YouTube

Bobby

@BobbyKingDeal · Dec 25, 2024

Beyoncé just gave the best superbowl performance of all time and it wasn’t even the superbowl #BeyonceBowl https://t.co/8yty7bEiWz

22.1K195
Post · @BobbyKingDeal on X
Clip · IGE - Individual Group Effort - Ken Lawson on YouTube

Netflix

@netflix · Dec 25, 2024

#BeyonceBowl

22.5K942
Post · @netflix on X
NFL Christmas Gameday on Netflix poster, Wednesday December 25
Netflix
Beyoncé with a banjo in the Tomorrow teaser
Beyoncé on YouTube
Beyoncé on a car of red roses in the Houston, Texas 12.25.24 teaser
Beyoncé on YouTube
Travis Kelce runs with the ball on Christmas Day
Variety
Beyoncé performs at the NFL Christmas halftime show in Houston
NBC News
Beyoncé and performers in white on the field in Houston
CNN
Beyoncé beside a Christmas tree in the Netflix teaser
Netflix Tudum
Zay Flowers of the Baltimore Ravens runs with the ball in Houston
Deadline
Beyoncé Bowl wordmark posted by Netflix
@netflix on X
Beyoncé and dancers during the Cowboy Carter halftime set
NME

Spread Score

How it works
Reach52Contagion20Breadth50Velocity100LongevityNo data yet53

Numbers

Netflix and NFL global handles; over, not earned-only
1B
As of Dec 31, 2024 · Self-reported · Netflix
Seed to peak proxy
same day
Dec 25 ’24 to Dec 25 ’24
Platforms
5
Started on Open web
Origin
Mixed
Sports

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Response chain
  • Press loop
  • Mystery & lore

How it spread

Trace the origin

Netflix streamed a Christmas NFL doubleheader with Beyoncé at halftime. Nielsen-based record claims followed, while fans circulated clips and reactions. Netflix released the performance as Beyoncé Bowl and reported a global audience for the games.

Proxy date; not a directly measured attention peak.

May ’24JulOctDecJan ’25MarJunSepDecMar ’26PressOpen webYouTubeXTV
PressOpen webYouTubeXTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2024

    Netflix / NFL precursor · May 15 ’24

    Netflix announced a three-season Christmas deal with two games in its first year.[1][2]

    Travis Kelce runs with the ball on Christmas Day
    Open the first post ↗

  2. November 2024

    Netflix Advertising precursor · Nov 12 ’24

    Netflix said it had sold all available in-game ad inventory for both Christmas games.[3]

  3. Netflix / Beyoncé precursor · Nov 18 ’24

    Netflix announced Beyoncé for Ravens-Texans halftime and the live debut of Cowboy Carter songs.[4]

  1. precursor · Dec 23 ’24

  2. precursor · Dec 24 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 25 sources. Start with a free account.

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Origin
Mixed
Sector
Sports
Region
US
Netflix and NFL global handles; over, not earned-only
1B
As of Dec 31, 2024 · Self-reported · Netflix
Evidence
Grade B

Spread the same way

Moment · Reddit · 202562

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University of Maryland; The Muppets Studio / Disney

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9.6B impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.