Adidas Samba revival
Trend & aesthetic · 2020 · Notable
Lyst reported a 43% rise in Samba searches over four months.
Spread Score
How it worksNumbers
- Milestone date
- By end of Nov 2023
- Nov 20 ’20 to By end of Nov 2023
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Fashion & accessories
How it spread
Trace the originWales Bonner reworked the Samba in 2020. Celebrity outfit coverage, Instagram posts and TikTok attention followed. Designer drops sold out, and adidas expanded supply and paid promotion while naming the terrace range a growth driver.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
January 2020
Wales Bonner precursor · Jan 2020
Wales Bonner previewed her adidas collaboration on the London Fashion Week runway.[1]
November 2020
adidas / Wales Bonner seed · Nov 20 ’20
The first adidas Originals by Wales Bonner collection went on sale globally with two Samba versions.[1]
March 2022
Vogue España press · Mar 8 ’22
Vogue documented Bella Hadid wearing Sambas during fashion week.[2]
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Spread the same way
New cases, every week
How the next thing spread, the week it does.