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Library/Series/Crash Landing on You
Grade A20 sourcesHIS-01342

Crash Landing on You

Series · 2019 · Notable

56Editable slideCertificate

The Korean romance set a tvN ratings record at 21.7% before its Netflix afterlife.

Trailer · Netflix K-Content on YouTube
Clip · 한반도N on YouTube
Crash Landing on You poster
Wikipedia (non-free, fair use)
Crash Landing on You official trailer
Netflix K-Content on YouTube
Still from Netflix's launch announcement for the drama
Netflix
The Iseltwald lakeshore in Switzerland, used for the piano scene
Nouisl
Hyun Bin and Son Ye-jin in Crash Landing on You
KDramaStars

Spread Score

How it works
Reach67Contagion35Breadth90Velocity19Longevity5456

Numbers

Seed to milestone
9 weeks
Dec 14 ’19 to Feb 16 ’20
Platforms
6
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Maker origin
  • Press loop
  • Controversy

How it spread

Trace the origin

The romance premiered on tvN and Netflix, then set tvN’s drama ratings record. Viewers discussed the finale on Twitter, and a defector reviewed the series on YouTube. A Japan exhibition was announced, fans visited Swiss filming sites and a musical opened.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesSep ’19NovJan ’20MarMaySepJan ’21JulFeb ’22JulDecJun ’23MilestoneOpen webYouTubeTVPressXRetail
Open webYouTubeTVPressXRetail

13 more events on this chart

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Timeline (16)

  1. October 2019

    Netflix precursor · Oct 21 ’19

    Netflix announced a global release for the romance starring Hyun Bin and Son Ye-jin.[1]

    Still from Netflix's launch announcement for the drama
    Open the first post ↗

  2. November 2019

    Netflix / The Swoon precursor · Nov 29 ’19

    Netflix posted its first official trailer and advertised a December 14 release.[2]

  3. December 2019

    tvN / Netflix seed · Dec 14 ’19

    Crash Landing on You premiered on tvN and became available on Netflix.[3][4][2]

  1. press · Dec 21 ’19

  2. platform jump · Jan 5 ’20

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
KR
Reported figure
—
Evidence
Grade A

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