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Library/Series/Abbott Elementary
Grade A21 sourcesHIS-01356

Abbott Elementary

Series · 2021 · Notable

43Editable slideCertificate

ABC reported 10.4 million viewers for the season-two premiere, including delayed viewing.

AC 

@ACinPhilly · Jan 5, 2022

"....let me back my tasty ass up." LOL! #AbbottElementary

1.9K11
Post · @ACinPhilly on X

Thick KRIT

@Asharp52 · Jan 16, 2022

I don’t understand the hate for this show. My goodness

4.3K440
Post · @Asharp52 on X

Abbott Elementary

@AbbottElemABC · Sep 18, 2022

Incoming announcement from your principal! 🗣 Summer's over and school is back, #AbbottElementary premieres WEDNESDAY at 9/8c on ABC and Stream on Hulu!

1.1K7
Post · @AbbottElemABC on X
Abbott Elementary key art: the staff around a table
ABC; Warner Bros. Television and 20th Television; Quinta Brunson (creator)
A scene from Abbott Elementary on ABC
@ACinPhilly on X
Abbott Elementary cast by a school bus
Deadline
Abbott teachers on the zoo field trip
Variety
Quinta Brunson wins the 2022 Emmy for comedy writing
Deadline
Abbott Elementary title card from the show's account
@AbbottElemABC on X
Abbott Elementary staff in a school scene
Deadline
The teachers with Gritty in Development Day
Variety
Quinta Brunson accepting a Peabody for Abbott Elementary, June 2023
Peabody Awards
Jimmy Kimmel and Quinta Brunson at the 2022 Emmys
TheWrap

Spread Score

How it works
Reach55Contagion35Breadth50Velocity0Longevity6743

Numbers

S2 TV promo impressions, week ending Sept. 18; iSpot report
223.3M
As of Sep 18, 2022 · TV · Broadcasting+Cable / iSpot.tv
Seed to milestone
9 months
Dec 7 ’21 to Sep 12 ’22
Platforms
4
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Maker origin
  • Underdog
  • Platform jumpPrimary
  • Controversy

How it spread

Trace the origin

Abbott Elementary premiered on ABC, then added viewers through delayed viewing and Hulu as clips circulated. Brunson and Ralph won Primetime Emmys. ABC reported a larger audience for the next season's premiere and renewed the show again.

Documented milestone; not a measured attention peak.

Wikipedia viewsMay ’21AugDecFeb ’22AprJunSepOctDecApr ’23SepMilestonePressTVXRetail
PressTVXRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2021

    ABC precursor · May 14 ’21

    ABC ordered Quinta Brunson's school comedy Abbott Elementary to series.[1]

    Open the first post ↗

  2. December 2021

    ABC / Quinta Brunson seed · Dec 7 ’21

    Abbott Elementary premiered on ABC ahead of its regular January slot.[2][3]

    Abbott Elementary key art: the staff around a table

  3. January 2022

    @ACinPhilly platform jump · Jan 5 ’22

    ACinPhilly posted an Abbott Elementary clip captioned with a line about backing up.[4]

    A scene from Abbott Elementary on ABC

  1. backlash · Jan 16 ’22

  2. commercial · Jan 25 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 21 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
S2 TV promo impressions, week ending Sept. 18; iSpot report
223.3M
As of Sep 18, 2022 · TV · Broadcasting+Cable / iSpot.tv
Evidence
Grade A

Spread the same way

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