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Library/Film/Hamilton on Disney+
Grade A25 sourcesHIS-01365

Hamilton on Disney+

Film · 2020 · Notable

55Editable slideCertificate

Hamilton's Disney+ release had an estimated $8.2 million in national TV advertising.

Trailer · Disney on YouTube

Lin-Manuel Miranda

@Lin_Manuel · Jul 3, 2020

So we’re gonna all start the movie at 7pm EST yah? Use the hashtag #Hamilfilm? This will be the big loud talkalong we’d never actually do inside the theater, so let’s do it big. Thank you to those of you who have already seen it and are back again. Let’s goooooo

Me n Leslie
41.2K1K
Post · @Lin_Manuel on X

Lin-Manuel Miranda

@Lin_Manuel · Jul 6, 2020

Appreciate you so much, @brokeymcpoverty. All the criticisms are valid. The sheer tonnage of complexities & failings of these people I couldn’t get. Or wrestled with but cut. I took 6 years and fit as much as I could in a 2.5 hour musical. Did my best. It’s all fair game.

tracy clayton jr the 3rd@brokeymcpoverty

im late w the hamilton criticism stuff & im clearly biased but.. i really like that this conversation is happening. hamilton the play and the movie were given to us in two different worlds & our willingness to interrogate things in this way feels like a clear sign of change

42.4K844
Post · @Lin_Manuel on X
Clip · alyankovic on YouTube
Hamilton Disney+ poster
Walt Disney Studios (distributor); Lin-Manuel Miranda, Thomas Kail and Jeffrey Seller (producers)
Leslie Odom Jr. and Lin-Manuel Miranda in Hamilton
@Lin_Manuel on X
Hamilton official Disney+ trailer title card
Disney on YouTube
Lin-Manuel Miranda with the Hamilton cast on stage
Deadline
Hamilton cast mid-number in the filmed production
The Walt Disney Company
The Hamilton company on stage in the trailer
The Walt Disney Company
The Hamilton company on stage in the filmed production
D23 / The Walt Disney Company
Stage footage in Weird Al's The Hamilton Polka video
alyankovic on YouTube
Lin-Manuel Miranda as Hamilton with the Disney+ logo
Variety
Richard Rodgers Theatre's Hamilton marquee in 2019
Ajay Suresh / CC BY 2.0
A scene from the filmed Hamilton production
Variety
Lin-Manuel Miranda and Phillipa Soo in Hamilton
TheWrap
Lin-Manuel Miranda as Alexander Hamilton
TheWrap

Spread Score

How it works
Reach66Contagion35Breadth80Velocity65Longevity1655

Numbers

Hamilton TV spot impressions; iSpot estimate, June 4-July 4
720.4M
As of Jul 4, 2020 · TV · MediaPost
Seed to peak proxy
1 day
Jul 3 ’20 to Jul 4 ’20
Platforms
9
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Fandom mobilisation
  • Platform jumpPrimary
  • Controversy
  • Response chain

How it spread

Trace the origin

Disney moved Hamilton from a planned theatrical run to Disney+. A TV campaign and cast watchalong accompanied release. Downloads rose, fans remixed scenes on social platforms, and the cast album reached a new US chart peak.

Proxy date; not a directly measured attention peak.

Wikipedia views · Google searchesDec ’19Mar ’20JunAugNovJun ’21Apr ’22May ’23Jun ’24Jul ’25NovPeak proxyPressOpen webTVXApp storesYouTubeAudioTikTokBox office
PressOpen webTVXApp storesYouTubeAudioTikTokBox office

13 more events on this chart

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Timeline (16)

  1. February 2020

    Disney precursor · Feb 3 ’20

    Disney bought worldwide film rights for a reported $75 million and planned an October 2021 theatrical release.[1][2]

    Lin-Manuel Miranda with the Hamilton cast on stage
    Open the first post ↗

  2. May 2020

    Disney / Lin-Manuel Miranda precursor · May 12 ’20

    Disney moved the film to Disney+ for July 3, more than a year ahead of its planned theatrical release.[3]

    Hamilton cast mid-number in the filmed production

  3. June 2020

    Disney+ / ESPN precursor · Jun 21 ’20

    Disney+ premiered the trailer during the ESPYs on ESPN and ESPN2.[4]

    The Hamilton company on stage in the trailer

  1. seed · Jul 3 ’20

  2. owner response · Jul 3 ’20

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Hamilton TV spot impressions; iSpot estimate, June 4-July 4
720.4M
As of Jul 4, 2020 · TV · MediaPost
Evidence
Grade A

Spread the same way

Series · TV · 201155

Game of Thrones

HBO

HBO’s fantasy series ended with a reported 19.3 million US viewers on its final night.

355K sold

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New cases, every week

How the next thing spread, the week it does.