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Library/Film/The Lego Movie
Grade A21 sourcesHIS-01377

The Lego Movie

Film · 2014 · Viral

65Editable slideCertificate

A film built around Lego toys opened to $69.05 million at the domestic box office.

Trailer · Warner Bros. UK & Ireland on YouTube
Clip · Screen Junkies on YouTube
Clip · Warner Bros. on YouTube
Clip · Warner Bros. on YouTube
The Lego Movie theatrical poster
Box Office Mojo
The Lego Movie title card from the trailer
Warner Bros. UK & Ireland on YouTube
Hand-drawn frame from the winning Sweded Trailer entry
Warner Bros. on YouTube
Emmet, Vitruvius and Wyldstyle in The Lego Movie
Variety
Everything Is Awesome performed at the 87th Academy Awards
Academy of Motion Picture Arts and Sciences
A life-size Lego Emmet figure in a Lego store
Bloomberg / The Irish Times
The Lego Movie-themed area at Legoland California
Jeremy Thompson / CC BY 2.0
Emmet and Wyldstyle in the Everything Is Awesome video
Warner Bros. on YouTube

Spread Score

How it works
Reach89Contagion35Breadth90Velocity52Longevity3565

Numbers

Worldwide gross, all releases, Box Office Mojo alternative
$470.8M
As of Oct 22, 2026 · Box Office Mojo
Milestone date
Week of Feb 9, 2014
Feb 1 ’14 to Week of Feb 9, 2014
Platforms
6
Started on Box office
Leverage
7.8×
$470.8M on $60M budget

Mechanics

  • Catchphrase
  • Platform jump
  • Controversy
  • TransgressionPrimary

How it spread

Trace the origin

Public previews preceded a US opening of $69.05 million. Paid TV remakes, the soundtrack and online parodies carried the film across formats. Lego later named the film toy line as a contributor to annual sales growth.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’13SepDecMar ’14MayAugNovMar ’15JulNovMilestoneYouTubeBox officePressOpen webTVRetail
YouTubeBox officePressOpen webTVRetail

12 more events on this chart

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Timeline (15)

  1. June 2013

    Warner Bros. UK & Ireland precursor · Jun 18 ’13

    Warner Bros. UK released an official trailer for the film.[1]

    Open the first post ↗

  2. January 2014

    Warner Bros. / Ryan Riffle precursor · Jan 24 ’14

    Warner Bros. posted Ryan Riffle's winning entry in its Tongal sweded-trailer contest.[2]

    Hand-drawn frame from the winning Sweded Trailer entry

  3. February 2014

    Warner Bros. seed · Feb 1 ’14

    The film had a free public preview in San Francisco and a premiere in Westwood.[3][4]

  1. press · Feb 2 ’14

  2. platform jump · Feb 2 ’14

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross, all releases, Box Office Mojo alternative
$470.8M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.