LibraryNowPlayMechanicsMCP

Kinds

Campaign388Product116Food & drink30App & software57Film76Series83Music64Game133Book55Creator moment61Meme & format113Trend & aesthetic44Activity61Moment125
PricingPrivacyTermsRefundsPress
Library/Book/The 4-Hour Workweek
Grade B22 sourcesHIS-01394

The 4-Hour Workweek

Book · 2007 · Notable

54Editable slideCertificate

Blogger outreach took a debut book to No. 1 on the New York Times business list.

The 4-Hour Workweek original 2007 cover
Wikipedia (non-free, fair use)
Expanded and updated 2009 edition cover
Tim Ferriss / Harmony
Illustrated portrait of Tim Ferriss
Tim Ferriss

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity100Longevity3754

Numbers

Milestone date
Aug 2007
Apr 24 ’07 to Aug 2007
Platforms
4
Started on Retail
Origin
Seeded
Entertainment

Mechanics

  • Maker origin
  • Creator relayPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Ferriss pitched bloggers before publication, then interviews, reader groups and press followed. The book reached No. 1 on the NYT business list in August 2007. Ferriss later reported over a million US hardcover sales.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’06Apr ’07JunAugMay ’08Oct ’09Jul ’11Nov ’14Mar ’18Jul ’21Feb ’23Mar ’24MilestoneOpen webPressRetailAudio
Open webPressRetailAudio

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2007

    Tim Ferriss precursor · Feb 15 ’07

    Ferriss asked Noah Kagan’s readers for low-cost ideas to promote his forthcoming book.[1]

    Open the first post ↗

  2. March 2007

    Tim Ferriss / SXSW Interactive precursor · Mar 12 ’07

    Ferriss presented the book’s principles at SXSW; attendee Mani Sheriar published her notes.[2][3]

  3. WIRED precursor · Mar 16 ’07

    Wired covered Ferriss’s SXSW talk and linked to Sheriar’s account.[4]

  1. seed · Apr 24 ’07

  2. platform jump · Apr 26 ’07

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Activity · TikTok · 202223

Cozy cardio

Hope Zuckerbrow

A home-workout routine drew more than 15.9 million reported TikTok trend views.

1 / 8

  • Cozy cardio
  • Goatseus Maximus (GOAT)
  • The Woman in Me (audiobook)
  • The Let Them Theory
  • The Shack
  • The Seven Husbands of Evelyn Hugo
  • Powerless
  • The Body Keeps the Score

New cases, every week

How the next thing spread, the week it does.