LibraryNowPlayMechanicsMCP

Kinds

Campaign388Product116Food & drink30App & software57Film76Series83Music64Game133Book55Creator moment61Meme & format113Trend & aesthetic44Activity61Moment125
PricingPrivacyTermsRefundsPress
Library/Product/Supreme brick
Grade B18 sourcesHIS-01399

Supreme brick

Product · 2016 · Notable

41Editable slideCertificate

Supreme’s $30 clay brick sold out within minutes and became a resale-market news story.

Post · X
Clip · T Blake on YouTube
Supreme clay brick, Fall/Winter 2016
Highsnobiety
A buyer holding a Supreme brick
BuzzFeed News
Supreme's Instagram video of the brick by Oliver Payne
Supreme on Instagram
A Supreme brick on pavement
JUKSY

Spread Score

How it works
Reach32ContagionNo data yetBreadth60Velocity0Longevity7441

Numbers

Seed to milestone
1 day
Sep 29 ’16 to Sep 30 ’16
Platforms
6
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Scarcity dropPrimary
  • Transgression
  • Platform jump
  • Press loop
  • Resale market

How it spread

Trace the origin

Supreme previewed the brick, then sold it for $30 on September 29, 2016. It sold out within minutes. Twitter jokes, a Reddit house-cost calculation and a YouTube drop test accompanied reports of four-figure resale listings.

Documented milestone; not a measured attention peak.

Google searchesJun ’16AugSepOctDecApr ’17NovAug ’18Jun ’19May ’20Apr ’21DecMilestoneOpen webPressRetailXInstagramYouTube
Open webPressRetailXInstagramYouTube

12 more events on this chart

Join free to see them

Timeline (15)

  1. August 2016

    Supreme precursor · Aug 15 ’16

    Supreme previewed its fall collection, whose accessories included a branded clay brick.[1][2][3]

    Open the first post ↗

  2. Complex precursor · Aug 16 ’16

    Complex reported two fans’ claim that they had recruited about 100 people to request a brick.[4]

  3. Highsnobiety precursor · Aug 18 ’16

    Highsnobiety published eight theories about why Supreme had made a brick.[5]

    Supreme clay brick, Fall/Winter 2016

  1. precursor · Sep 28 ’16

  2. seed · Sep 29 ’16

Join free to see the other 12 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Campaign · YouTube · 201633

KFC Extra Crispy Sunscreen

KFC

KFC’s chicken-scented sunscreen giveaway ran out of its initial 3,000 bottles in hours.

200K views

1 / 8

  • KFC Extra Crispy Sunscreen
  • Beanie Babies
  • Kylie Lip Kits
  • Furby
  • KFC x Crocs
  • Costco gold bars
  • NYX x Barbie The Movie collection
  • Nintendo amiibo

New cases, every week

How the next thing spread, the week it does.