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Library/Film/Toy Story
Grade B21 sourcesHIS-01433

Toy Story

Film · 1995 · Viral

70Editable slideCertificate

The first fully computer-animated feature opened to $29.1 million domestically.

Trailer · Pixar on YouTube
Clip · JP and Beyond on YouTube
Toy Story theatrical poster with Buzz Lightyear, Woody and the toys
Pixar Animation Studios; Walt Disney Pictures (release)
A Toy Story VHS cassette with a Be Kind Please Rewind sticker
JJBers / Wikimedia Commons
Woody in the second Toy Story teaser trailer
Pixar on YouTube
A Buzz Lightyear figure beside the Space Shuttle Discovery after its 2009 return from orbit
NASA
Woody and Buzz Lightyear in Andy's room
The Walt Disney Company
Hamm and Mr. Potato Head playing cards in Toy Story
Pixar / Disney

Spread Score

How it works
Reach86Contagion45Breadth60Velocity87Longevity6670

Numbers

Worldwide gross; The Numbers, including later releases
$375.5M
As of Oct 23, 2026 · The Numbers
Peak proxy date
Week of Nov 26, 1995
Nov 22 ’95 to Week of Nov 26, 1995
Platforms
7
Started on Box office
Leverage
13×
$375.5M on $30M budget

Mechanics

  • Platform jumpPrimary
  • Scarcity drop
  • Sell-out loop
  • Challenge

How it spread

Trace the origin

A paid Disney launch put Pixar’s feature atop the box office, and toy promotions ran short of stock. The film later generated a fan remake and a participatory video challenge. It returned to cinemas for its anniversary.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Daily box office, US and Canada1995-11-22: $4,805,3971995-11-23: $5,125,1621995-11-24: $11,493,0591995-11-25: $10,773,2861995-11-26: $6,874,2721995-11-27: $1,364,2791995-11-28: $1,403,1021995-11-29: $1,305,3071995-11-30: $1,366,1001995-12-01: $4,594,8431995-12-02: $9,253,6151995-12-03: $6,316,2041995-12-04: $1,108,7681995-12-05: $1,221,8961995-12-06: $1,076,0041995-12-07: $1,088,9871995-12-08: $3,135,3181995-12-09: $6,195,0131995-12-10: $4,549,4721995-12-11: $769,7791995-12-12: $928,2231995-12-13: $840,5951995-12-14: $894,9521995-12-15: $2,447,4211995-12-16: $4,905,8251995-12-17: $3,621,8561995-12-18: $1,183,6811995-12-19: $1,455,3391995-12-20: $1,586,2601995-12-21: $1,910,9331995-12-22: $3,334,7341995-12-23: $4,453,4241995-12-24: $2,070,5401995-12-25: $2,255,2511995-12-26: $4,818,2861995-12-27: $4,952,7081995-12-28: $5,130,0161995-12-29: $5,801,2361995-12-30: $5,698,3241995-12-31: $4,089,2161996-01-01: $3,806,2341996-01-02: $1,730,5941996-01-03: $1,038,3851996-01-04: $965,7281996-01-05: $1,901,3881996-01-06: $3,332,8521996-01-07: $1,826,8741996-01-08: $376,1781996-01-09: $454,9651996-01-10: $381,8121996-01-11: $370,1711996-01-12: $1,018,1311996-01-13: $2,971,3591996-01-14: $1,884,3741996-01-15: $1,496,0481996-01-16: $330,7291996-01-17: $250,9501996-01-18: $236,9811996-01-19: $667,1641996-01-20: $1,757,9661996-01-21: $1,246,3571996-01-22: $197,9751996-01-23: $198,6091996-01-24: $170,0161996-01-25: $174,2251996-01-26: $477,3791996-01-27: $1,342,7151996-01-28: $558,7161996-01-29: $130,6181996-01-30: $136,3191996-01-31: $115,1581996-02-01: $110,3681996-02-02: $251,5571996-02-03: $730,0991996-02-04: $573,6461996-02-05: $80,1591996-02-06: $83,3171996-02-07: $70,3311996-02-08: $68,9451996-02-09: $149,0111996-02-10: $439,5251996-02-11: $351,1301996-02-12: $93,4391996-02-13: $56,4711996-02-14: $77,4651996-02-15: $63,8641996-02-16: $134,2571996-02-17: $499,0971996-02-18: $485,1751996-02-19: $384,4801996-02-20: $115,6911996-02-21: $110,7851996-02-22: $108,5281996-02-23: $107,9761996-02-24: $269,5061996-02-25: $211,8591996-02-26: $28,0131996-02-27: $30,8881996-02-28: $29,9751996-02-29: $28,7341996-09-03: $7,816Oct ’94Dec ’95Jul ’96Mar ’99Sep ’03Mar ’08Mar ’11Dec ’13Jul ’16May ’20May ’24Peak proxyRetailPressBox officeTVOpen webYouTubeX
RetailPressBox officeTVOpen webYouTubeX

13 more events on this chart

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Daily box office, US and Canada: 101 dated figures from Box Office Mojo, each checked against the source. Measured at the time, not estimated.

Timeline (16)

  1. November 1995

    Burger King precursor · Nov 16 ’95

    Burger King began its toy promotion.[1]

    Open the first post ↗

  2. Variety precursor · Nov 20 ’95

    Variety reviewed the film before its theatrical opening.[2]

  3. Walt Disney Pictures / Pixar seed · Nov 22 ’95

    Disney released Pixar’s first fully computer-animated feature in US theaters.[3][4][5][6]

    Toy Story theatrical poster with Buzz Lightyear, Woody and the toys

  1. peak proxy · Week of Nov 26, 1995

  2. platform jump · Nov 28 ’95

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross; The Numbers, including later releases
$375.5M
As of Oct 23, 2026 · The Numbers
Evidence
Grade B

Spread the same way

Film · Open web · 202163

Bo Burnham: Inside

Bo Burnham / Netflix

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