LibraryNowPlayMechanicsMCP

Kinds

Campaign396Product123Food & drink30App & software63Film84Series91Music71Game139Book56Creator moment68Meme & format127Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/Campaign/OfficeMax Elf Yourself
Grade B24 sourcesHIS-01499

OfficeMax Elf Yourself

Campaign · 2006 · Niche

36Editable slideCertificate

OfficeMax's dancing-elf site drew a reported 36 million visits in its first season.

The official ElfYourself site and its dancing-elf preview.
Office Depot / OfficeMax
JibJab's personalized ElfYourself gifts, including cards, ornaments and blankets.
JibJab / OfficeMax
OfficeMax Elf Yourself
Wikipedia (non-free, fair use)

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth70Velocity0Longevity2536

Numbers

Peak proxy date
Dec 2007
Nov 2006 to Dec 2007
Platforms
5
Started on Open web
Origin
Mixed
Retail

Mechanics

  • Shareable outputPrimary
  • Remixable template
  • Platform jump
  • Press loop
  • Real-world spectacle

How it spread

Trace the origin

OfficeMax's face-upload site spread through personal greetings, forums and broadcasters' own elf videos. JibJab joined in 2008; registration was removed the following year. Merchandise, annual relaunches and an iOS app extended the campaign.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’06DecOct ’07Jun ’08Aug ’09Aug ’10Oct ’11Mar ’13Mar ’15Dec ’17Feb ’21May ’23Peak proxyOpen webTVFacebookYouTubeApp stores
Open webTVFacebookYouTubeApp stores

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2006

    OfficeMax / Toy / EVB seed · Nov 2006

    OfficeMax released a site that put an uploaded face on a dancing elf.[1][2][3][4][5]

    Open the first post ↗

  2. December 2006

    Paul Abernathy / InterNACHI members platform jump · Dec 24 ’06

    Paul Abernathy shared an elf greeting on a home-inspection forum, where members replied.[6]

  3. January 2007

    ElfYourself visitors commercial · Jan 7 ’07

    The first season ended with over 36 million visits, according to the agencies' retrospective figures.[3]

  1. owner response · Nov 20 ’07

  2. platform jump · Nov 22 ’07

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Retail
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Campaign · Retail · 202054

Travis Scott Meal

McDonald's / Travis Scott (Cactus Jack)

McDonald's $6 Travis Scott Meal prompted ordering memes and ingredient shortages.

23B impressions

1 / 8

  • Travis Scott Meal
  • Love Has No Labels
  • Barbie Selfie Generator
  • Spotify Wrapped 2022
  • God’s Plan music video
  • Canon Events
  • M3GAN
  • Black Beatles

New cases, every week

How the next thing spread, the week it does.