Twitter at SXSW 2007
App & software · 2006 · Niche
Twitter’s SXSW breakout included $11,000 in paid hallway-screen placement.
Spread Score
How it worksNumbers
- Milestone date
- Week of Mar 9, 2007
- Jul 15 ’06 to Week of Mar 9, 2007
- Platforms
- 3
- Started on X
- Leverage
- 0.0×
- $0 on $11K media spend
How it spread
Trace the originTwitter opened publicly before SXSW, then paid for hallway screens as attendees used it to coordinate meetups. A Blog award and press coverage followed; staff-reported daily tweets reached 60,000 service-wide. Twitter later secured venture funding.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themArchived tweets per 90-day interval, worldwide: 7 dated figures from University of Oviedo / Zenodo, each checked against the source. Measured at the time, not estimated.
Timeline (16)
March 2006
Jack Dorsey precursor · Mar 21 ’06
Dorsey sent an internal test message before the service opened to the public.[1]
July 2006
Odeo seed · Jul 15 ’06
Odeo publicly released Twttr, an SMS service that also let people post and read updates on the web.[2]
TechCrunch press · Jul 15 ’06
TechCrunch introduced Odeo’s group-SMS service to its readers.[2]
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Spread the same way
New cases, every week
How the next thing spread, the week it does.