LibraryNowPlayMechanicsMCP

Kinds

Campaign420Product129Food & drink31App & software76Film95Series99Music86Game158Book63Creator moment69Meme & format147Trend & aesthetic46Activity63Moment145
PricingPrivacyTermsRefundsPress
Library/Film/The Hangover
Grade B21 sourcesHIS-01558

The Hangover

Film · 2009 · Viral

68Editable slideCertificate

A bachelor-party comedy earned $277 million in its original domestic theatrical run.

Trailer · Warner Bros. on YouTube
Original theatrical poster showing Alan with the baby beside Phil and Stu.
Warner Bros. Pictures
The Hangover Trailer #2
Warner Bros. on YouTube
Caesars Palace across Bellagio Lake, a public-domain photograph of the filming location.
Fxer~commonswiki, public domain
‘Hangover’ brings new customers, campaign to Caesars
Las Vegas Sun
'The Hangover' Turns 5 & Here's How The Wolfpack Impacted Our Vocabulary
Bustle
Zach Galifianakis Math | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach89Contagion45Breadth80Velocity43Longevity6368

Numbers

Worldwide gross, Box Office Mojo, all releases
$469.3M
As of Oct 23, 2026 · Box Office Mojo
Milestone date
Week of Jun 14, 2009
May 18 ’09 to Week of Jun 14, 2009
Platforms
6
Started on Box office
Leverage
13×
$469.3M on $35M budget

Mechanics

  • UnderdogPrimary
  • Pairing
  • Platform jump
  • Controversy
  • Identity badge

How it spread

Trace the origin

Warner launched public previews before a wide theatrical opening, and the film held first place for two weekends with 6.17 domestic legs. Wolfpack quotations and the blackjack GIF outlived the run. The peak anchor marks the second-weekend milestone.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’08Jun ’09JulNovOct ’10Aug ’11Feb ’13Jul ’14DecApr ’16Feb ’18Jul ’19MilestoneBox officePressRetailOpen webRedditYouTube
Box officePressRetailOpen webRedditYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2009

    Warner Bros. seed · May 18 ’09

    Warner began public promotional screenings at colleges, military bases and radio events.[1][2]

    Open the first post ↗

  2. Variety / Joe Leydon press · May 24 ’09

    Variety reviewed the film and predicted that reviews and word of mouth could lift its theatrical run.[3]

  3. June 2009

    Las Vegas moviegoers commercial · Jun 2 ’09

    Las Vegas theaters opened the film three days before its national release.[4]

  1. commercial · Jun 5 ’09

  2. commercial · Jun 8 ’09

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross, Box Office Mojo, all releases
$469.3M
As of Oct 23, 2026 · Box Office Mojo
Evidence
Grade B

Spread the same way

Film · Box office · 201668

Bad Moms

STX Entertainment

A comedy about overworked mothers grossed at least $180 million worldwide.

$183.9M box office

1 / 8

  • Bad Moms
  • Barbie (2023 film)
  • The Passion of the Christ
  • Don't Breathe
  • Talk to Me
  • Napoleon Dynamite
  • Chernobyl (miniseries)
  • House of the Dragon

New cases, every week

How the next thing spread, the week it does.