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Library/Book/Becoming
Grade B22 sourcesHIS-01610

Becoming

Book · 2018 · Notable

48Editable slideCertificate

Crown reported over 1.4 million first-week sales for Becoming in the US and Canada.

Becoming by Michelle Obama: 9781524763145 | PenguinRandomHouse.com: Books
Michelle Obama; Crown / Penguin Random House (publisher)
Michelle Obama Memoir 'Becoming' Set For November Release
Deadline
Michelle Obama's book sells 1.4 million copies in a week
Associated Press via CBS News
Fans pack Madhouse on Madison to see Michelle Obama, Oprah chat it up
Chicago Sun-Times
8 takeaways from Michelle Obama's Becoming campaign - The Book Marketing Society
The Book Marketing Society

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity58Longevity4148

Numbers

Seed to milestone
8 days
Nov 13 ’18 to Nov 21 ’18
Platforms
6
Started on Retail
Origin
Mixed
Entertainment

Mechanics

  • Maker origin
  • Platform jumpPrimary
  • Scarcity drop
  • Resale market

How it spread

Trace the origin

Crown launched Becoming with advertising, an arena tour and Winfrey's book-club endorsement. It reported over 1.4 million first-week US and Canadian sales. Reader posts and playlists extended the launch; a tour film followed.

Documented milestone; not a measured attention peak.

Google searchesJan ’18MarJulOctDecFeb ’19AugApr ’20NovSep ’21Jul ’22MilestonePressOpen webRetailXTVAudio
PressOpen webRetailXTVAudio

13 more events on this chart

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Timeline (16)

  1. February 2018

    Michelle Obama / Penguin Random House precursor · Feb 25 ’18

    Obama announced Becoming and its publication date; Deadline covered the announcement.[1][2]

    Michelle Obama Memoir 'Becoming' Set For November Release
    Open the first post ↗

  2. September 2018

    Live Nation / Crown precursor · Sep 12 ’18

    Live Nation announced a ten-city arena tour that would begin in Chicago on publication day.[3]

  3. November 2018

    Southbank Centre precursor · Nov 8 ’18

    London tickets sold out; the venue asked Viagogo to remove resale listings.[4]

  1. precursor · Nov 12 ’18

  2. seed · Nov 13 ’18

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Game · Retail · 199331

Magic: The Gathering

Wizards of the Coast; Richard Garfield (designer)

Magic's first printing sold out; annual revenue later reached a reported $1.72 billion.

$1.72B revenue

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New cases, every week

How the next thing spread, the week it does.