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Kinds

Campaign431Product132Food & drink31App & software76Film95Series99Music92Game159Book64Creator moment70Meme & format149Trend & aesthetic46Activity64Moment146
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Library/Meme & format/"This Is Fine" dog
Grade B19 sourcesHIS-01653

"This Is Fine" dog

Meme & format · 2013 · Viral

63Editable slideCertificate

A reaction-image dog led to a plush campaign reporting $454,717 in pledges.

Republicans

@Republicans · Jul 25, 2016

Well ¯\_(ツ)_/¯ #DemsInPhilly #EnoughClinton

2K155
Post · @Republicans on X
Post · X

The Nib ✒️

@thenib · Jul 26, 2016

. @GOP We actually paid the artist who made this. Here's what he came up with.

5.1K39
Post · @thenib on X
The complete six-panel On Fire comic; the first two panels became the reaction image.
KC Green
. @GOP We actually paid the artist who made this. Here's what he came up with.
@thenib on X
Running Press's official This Is Fine cartoon collection.
KC Green / Running Press
The authorized Question Hound plush with hat and coffee mug.
KC Green / TopatoCo

Spread Score

How it works
ReachNo data yetContagion65Breadth60VelocityNo data yetLongevityNo data yet63

Numbers

Reddit image posts matched in July 2016 to July 2017 study
5K
As of Jul 31, 2017 · Reddit · Zannettou et al. / arXiv
Seed to milestone
3.6 years
Jan 9 ’13 to Sep 2 ’16
Platforms
5
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Political adoption
  • Controversy

How it spread

Trace the origin

Green published the comic in 2013. Its two-panel crop moved through forums into reaction posts and election coverage. A plush campaign reported $454,717 in pledges. Its close anchors this case; it does not establish an attention maximum.

Documented milestone; not a measured attention peak.

Jul ’12Apr ’13DecJun ’15Jun ’16SepSep ’17Apr ’19Jan ’21Sep ’22Jul ’24Jun ’26Open webRedditTVPressX
Open webRedditTVPressX

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2013

    KC Green seed · Jan 9 ’13

    Green published On Fire, the six-panel Gunshow strip containing the two panels that became the meme.[1][2]

    Open the first post ↗

  2. April 2013

    4chan /vr/ users platform jump · Apr 26 ’13

    A 4chan /vr/ thread carried a repost of the comic's first two panels.[3][2]

  3. January 2014

    theonefoster platform jump · Jan 10 ’14

    Theonefoster posted the two-panel image to r/funny as a reaction to university stress.[3]

  1. platform jump · Jan 2016

  2. press · May 5 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Entertainment
Region
US
Reddit image posts matched in July 2016 to July 2017 study
5K
As of Jul 31, 2017 · Reddit · Zannettou et al. / arXiv
Evidence
Grade B

Spread the same way

Meme & format · Open web · 201962

Game of Thrones coffee cup

HBO

A coffee-cup mistake drew a $2.3 billion publicity estimate for Starbucks and an HBO edit.

53B impressions

1 / 8

  • Game of Thrones coffee cup
  • Chuck Norris facts
  • Colossal's Dire Wolf Announcement
  • Adolescence
  • Mike Pence Fly
  • ChatGPT Ghibli portraits
  • Gritty
  • Love Destiny

New cases, every week

How the next thing spread, the week it does.