Liquid Death launch
Product · 2019 · Notable
Liquid Death's founder said its May funding-press week brought 5 times normal sales.
Spread Score
How it worksNumbers
- Milestone date
- Week of May 7, 2019
- Jan 24 ’19 to Week of May 7, 2019
- Platforms
- 7
- Started on Open web
- Leverage
- 600×
- $3M on $5K media spend
How it spread
Trace the originLiquid Death went on sale online in January 2019 after a paid Facebook test. A May funding story drew Twitter criticism and, its founder said, five times normal weekly sales. Retail tests followed; hate comments became a metal album.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
January 2018
Adweek precursor · Jan 19 ’18
Adweek covered a Facebook video market test after Liquid Death's initial crowdfunding attempt failed.[1]
January 2019
Liquid Death precursor · Jan 21 ’19
Liquid Death uploaded its 'Deadliest Stuff On Earth?' commercial before the water went on sale.[2]
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