Shopee 9.9 Ronaldo ad
Campaign · 2019
Ronaldo’s Shopee ad drew over 2 million Twitter views on release day.
Xav Salazar
@XavsFutbol · Aug 16, 2019
Someone needs to tell me how much they paid Ronaldo to do this ad x.com/ShopeeSG/statu…
𝗬𝗔𝗬𝗬𝗔
@yaittey · Aug 16, 2019
What the hell is this, @Cristiano? 😂 x.com/ShopeeSG/statu…
Saiful Aimran
@SaifulAimran · Aug 16, 2019
At first I thought, ‘Surely they’re not gonna have Ronaldo do the Shopee baby shark thing right?’ But then he did and I completely lost it😂😂😂
Conor Pope
@Conorpope · Aug 16, 2019
This advert is unbelievable. Ronaldo's free-kick conversion rate is terrible.
FourFourTwo@FourFourTwo
Congratulations to Cristiano Ronaldo for his part in the worst thing we’ve ever seen x.com/ShopeeSG/statu…
Spread Score
How it worksNumbers
- Official Twitter ad only, historical lower bound
- 2M
- As of Aug 16, 2019 · X · Jersey Evening Post
- Seed to milestone
- same day
- Aug 16 ’19 to Aug 16 ’19
- Platforms
- 6
- Started on X
- Origin
- Mixed
- Retail
How it spread
Trace the originShopee released Ronaldo’s dance ad before its 9.9 sale. Twitter reactions and press coverage spread the creative. Shopee reported tripled sale-day orders across its marketplace.
Documented milestone; not a measured attention peak.
Timeline (16)
August 2019
Shopee precursor · Aug 14 ’19
Shopee announced Ronaldo as regional ambassador and scheduled his television ad for August 16.[1]
Campaign Asia press · Aug 16 ’19
Campaign Asia reviewed the ad on release day and questioned whether its absurdity was deliberate.[4]
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Do this
- 1Give people a short scene they can quote when discussing a campaign.
Every number (10)
- Filipino-language official Facebook ad only, historical“It now has 244,000 views on the Shopee Philippines Facebook page.”244K[8]
Press (7 outlets)
- Aug 15, 20191 day before
MARKETING-INTERACTIVE · Shopee scores Cristiano Ronaldo as regional brand ambassador
You’ve seen 1 of 4 steps, 1 of 10 numbers and 1 of 7 outlets. Pro opens the rest, with all 21 sources.
