AS Roma missing-children transfer videos
Campaign · 2019
Roma reported 14 missing children found after featuring them in transfer videos.
AS Roma English
@ASRomaEN · Jun 30, 2019
Official: Leonardo Spinazzola is now a Roma player. This summer #ASRoma will use each transfer announcement video on social media to help raise awareness about the search for missing children globally. @MissingKids ❤️ @telefonoazzurro
Spread Score
How it worksNumbers
- Official Spinazzola video on English Twitter, first 24h; lower bound
- 1M
- As of Jul 1, 2019 · X · Self-reported · CNN via KXLF
- Milestone date
- Week of Jul 1, 2019
- Jun 30 ’19 to Week of Jul 1, 2019
- Platforms
- 4
- Started on X
- Leverage
- 2.2×
- 1M on 445K followers at seed
How it spread
Trace the originRoma adapted Soul Asylum’s missing-children video format to transfer announcements in June 2019. Rival fans shared them and press covered later recoveries. Roma reported 14 featured children found; its role in each recovery remained unproven.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
June 2019
AS Roma English seed · Jun 30 ’19
Roma paired Leonardo Spinazzola’s signing video with missing-children appeals.[1]
Blaugranagram platform jump · Jun 30 ’19
Barcelona-focused account Blaugranagram replied to the launch with “Absolute class!”[2]
July 2019
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Do this
- 1Attach a useful message to a moment people already follow.
Every number (12)
- English seed account followers near launch“The American-owned club has built a Twitter following of 1.78 million users in Italian and 445,000 for its English account”445K[3]
Press (4 outlets)
- Jul 1, 20191 day in
Associated Press via FOX Sports · Roma uses transfer news videos to help missing children
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