Potato Head brand rename dispute
Campaign · 2021
A US poll found 60% disagreed with dropping 'Mr.' from the Potato Head brand.
The Associated Press
@AP · Feb 25, 2021
Mr. Potato Head is no longer a mister. Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year. apne.ws/ZsGuwK0
Ben Shapiro
@benshapiro · Feb 25, 2021
Bigotry ANNIHILATED
The Associated Press@AP
Mr. Potato Head is no longer a mister. Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year. apne.ws/ZsGuwK0
Lauren Boebert
@laurenboebert · Feb 25, 2021
Mr. Potato Head has now been renamed to be gender inclusive. He’s now just going to be called Potato Head. When will the activists demand Joe Biden stops use of the “Come On, Man” catchphrase? For inclusivity’s sake, it should be “Come On, Person!”
Piers Morgan
@piersmorgan · Feb 25, 2021
Who was actually offended by Mr Potato Head being male? I want names. These woke imbeciles are destroying the world.
Hasbro
@Hasbro · Feb 25, 2021
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD
Jon Stewart
@jonstewart · Feb 25, 2021
First they came for Mister Potato Head...and I said nothing...because it didn’t seem like something to get that upset about.
Spread Score
How it worksNumbers
- Seed to peak proxy
- 1 day
- Feb 25 ’21 to Feb 26 ’21
- Platforms
- 5
- Started on Press
- Origin
- Seeded
- Toys & collectibles
How it spread
Trace the originHasbro announced a brand rename and a family set. AP's headline drew cancellation claims and jokes on Twitter; Hasbro clarified the same day that the characters kept their names. Politicians and television carried the dispute beyond toy coverage.
Proxy date; not a directly measured attention peak.
Timeline (16)
February 2021
The Associated Press press · Feb 25 ’21
AP tweeted that Mr. Potato Head was no longer a mister.[4]
Ben Shapiro (@benshapiro) backlash · Feb 25 ’21
Ben Shapiro quote-posted AP with the words "Bigotry ANNIHILATED".[5]
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Spread the same way
Do this
- 1Show the old and new packaging together when a brand name differs from character names.
Every number (11)
- CNN count of Fox News and Fox Business mentions, that week“why was Mr. Potato Head mentioned 35 times on Fox News and Fox Business this week?”35[14]
Press (4 outlets)
- Feb 25, 2021same day
BBC News · Mr Potato Head to lose "Mr" title in gender-neutral rebrand - BBC News
You’ve seen 1 of 4 steps, 1 of 11 numbers and 1 of 4 outlets. Pro opens the rest, with all 21 sources.