Nike US Olympic women’s track kit
Product · 2024
Athlete criticism of Nike’s Paris kit followed a reveal post now at 27 million X views.
Spread Score
How it worksNumbers
- CITIUS MAG’s April 11, 2024 kit-reveal seed post on X; rounded live lower bound
- 27M
- As of Oct 26, 2026 · X · CITIUS Mag / X
- Seed to observed peak
- 4 days
- Apr 11 ’24 to Apr 15 ’24
- Platforms
- 4
- Started on X
- Origin
- Mixed
- Sports
How it spread
Trace the originNike revealed its track kit in Paris. Athletes criticized CITIUS Mag’s mannequin photograph on Instagram and X; press covered the backlash. Nike stressed choice and tailoring. Some athletes later said the photograph misrepresented the fit.
Observed peak within the documented measurement window; not an all-time maximum.
Timeline (14)
April 2024
Nike precursor · Apr 11 ’24
Nike unveiled its Olympic track uniforms at a launch event in Paris.[1]
Lauren Fleshman (@fleshmanflyer) platform jump · Apr 11 ’24
Fleshman reposted the kit photograph and criticized its effect on female athletes.[4]
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Spread the same way
Do this
- 1Show the full range of options when one preview could imply a rule.
Every number (10)
- Fleshman’s motto reaction on X only; rounded live counter“15.1K Views”15.1K[5]
Press (5 outlets)
- Apr 12, 20241 day in
Sports Business Journal · Nike sees backlash to U.S. track & field uniform
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