Crypto.com "Fortune favors the brave"
Campaign · 2021
Matt Damon's ad led a reported $100M-plus campaign and became a crypto-crash punchline.
A.R. Moxon 🦋
@JuliusGoat · Dec 30, 2021
At Spider-Man and before the previews we got Matt Damon in an ad for Crypto and my nephew yelled “whatever, Mark Wahlberg” and honestly I cannot imagine a better roast.
Carole Cadwalladr
@carolecadwalla · Jan 3, 2022
Correction: there isn’t enough yuck in the world to describe Matt Damon advertising a Ponzi scheme *and comparing it to the moon landings*
Jason O. Gilbert
@gilbertjasono · Jan 3, 2022
MATT DAMON [striding through a futuristic room]: History is filled with brave men who spent $378,000 on a cartoon ape
Spread Score
How it worksNumbers
- Display creative two; vendor estimate, Jan-Nov 2021 report
- 132M
- As of Nov 30, 2021 · Open web · RightMetric
- Peak proxy date
- Week of Jan 3, 2022
- Oct 28 ’21 to Week of Jan 3, 2022
- Platforms
- 6
- Started on YouTube
- Origin
- Paid
- Finance
How it spread
Trace the originCrypto.com launched the Damon ad through paid media. NFL airings drew Twitter criticism in January. Falling crypto prices revived the jokes in May and June, and South Park reused the slogan in parodies.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
October 2021
Crypto.com / Water.org precursor · Oct 25 ’21
Crypto.com announced its partnership with Damon and Water.org, including a promised $1M donation.[1]
Crypto.com / Matt Damon seed · Oct 28 ’21
Crypto.com released the Damon film and announced its first TV airing during Thursday Night Football.[2]
CoinDesk press · Oct 28 ’21
CoinDesk covered the launch of a reported $100 million global advertising campaign starring Damon.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Expect a financial promise to be replayed against later market outcomes.
Every number (11)
- Six-second YouTube paid cut; vendor estimate, November 2021“Impressions: 103M”103M[5]
Press (10 outlets)
- Oct 28, 2021same day
CoinDesk · Crypto.com Launching $100M Global Advertising Campaign Featuring Matt Damon | CoinDesk Videos
You’ve seen 1 of 3 steps, 1 of 11 numbers and 1 of 10 outlets. Pro opens the rest, with all 22 sources.